A CNH manufacturing plant at Sorocaba, west of Sao Paulo in southeastern Brazil. (Photo courtesy CNH Industrial)

CNH sees revenues rising to 2024 on precision agriculture plans

Margin at agricultural unit seen at 14.5 to 15.5 per cent

Milan | Reuters — Italian-American vehicle maker CNH Industrial on Tuesday gave guidance for a total revenue growth of up to 24 per cent through 2024 as it presented a new business plan after spinning off its truck, bus and engine units. In a bid to focus on its higher-margin agriculture and construction machine businesses, […] Read more

A typical example of a SWAT map showing multiple layers of field data including soil, water and topography, providing producers with a visual picture of variable field conditions – which helps farmers better manage crop inputs to optimize production.

Perhaps it’s time to give VRT a second look

Soil tests provide valuable information, variable-rate technology (VRT) can help you manage that

Investing in detailed soil test analysis this fall will help Prairie farmers know the level of nutrients available as they plan the 2022 cropping season, says a Saskatchewan-based agronomist.  A soil analysis is valuable in any year, but particularly after drought conditions, says Cory Willness with CropPro Consulting headquartered at Naicam, Sask. He says having […] Read more


A side view of Trimble’s EZ-Pilot Pro guidance system mounted on a tractor’s steering column. (Agriculture.trimble.com)

Trimble dealer shores up cross-Canada coverage

Vantage Canada picks up Ontario rights

The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern […] Read more




Alberta producer Matt Vossepoel uses a drone — like the one that produced this image for counting animals out on rangeland — to check his 800-head of cattle and to find sick animals or issues at calving time.

Farmers weigh in on drone benefits

How producers from Alberta and Saskatchewan use their drones on the farm

Matt Vossepoel bought his first drone, a DJI Mavic 2 with a thermal camera, two years ago so he could check on his 800-head of cattle and find sick animals or animals he couldn’t always see easily due to the terrain of his farm. Before long, he was using it during calving to check for […] Read more


“Whether it’s on thumb drives, on a monitor in the combine, on a computer or in a software program, getting that data into one place so you can see it together, analyze it together and make decisions based off of the entire picture is the first step.” – Derek Freitag.

How to get the most out of the data you collect

Overcome the top data usage and analysis hurdles

While farmers and their agronomists or crop advisors have the ability to collect all kinds of data using precision agriculture tools, few farmers are analyzing and interpreting the data and developing solutions themselves, which begs the question, why? One of the first challenges is data is housed in many different places, says Derek Freitag, market […] Read more

Bayer Crop Science’s digital data management platform Climate FieldView allows producers to visualize and analyze crop production data and assist with management decisions.

The true value of ag data collection

Measure your production and your areas of profitability and loss

If you asked most farmers 10 years ago for their definitions of precision agriculture, they would’ve likely included the terms variable-rate technology, satellite imagery or yield mapping. Today, that definition is far more fluid because there are many ways to collect a variety of data, and just as many ways to interpret and apply it […] Read more


Precision ag data ownership may well be a moot point

Precision ag data ownership may well be a moot point

Your data may already be out there

For as long as there have been precision agriculture tools and data collection, there has been debate over who, ultimately, should own that data. Should it be the sole property of the farmer, or the agronomist or consulting company he or she uses to help interpret it, or should it be available for general, public […] Read more