Croptimistic’s SWAT Cam has mapped more than one million acres, using sprayer-mounted cameras to generate crop and weed maps that support in-season analysis and future management decisions.
Machinery
Croptimistic’s SWAT Cam maps one million acres in Western Canada
Croptimistic’s SWAT Cam has mapped more than one million acres, using sprayer-mounted cameras to generate crop and weed maps that…
Deere settles U.S. right-to-repair lawsuit with $99 million fund, repair commitments
U.S. agriculture equipment maker Deere on Monday agreed to pay $99 million into a settlement fund for farms and farmers…
Soft North American farm machinery market hits Agco profits
North America was the weakest of Agco’s sales markets in the latest fiscal year for the farm equipment manufacturer, Scott…
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New Leader introduces ‘high-output’ NL710 nutrient applicator
New Leader Manufacturing’s new NL710 single-bin precision fertilizer spreader is billed as comparable to its dual-bin NL720 in productivity.
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Deere taps startups to explore sensing, AI tech for farm uses
John Deere has named five companies to its 2026 Startup Collaborator Program, exploring emerging technologies for farm use including soil…
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War hits farm equipment makers’ share prices
There could be a very rocky road ahead for the U.S. economy, and valuations of U.S.-based corporations, such as major…
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Registrations still open for Fendt’s combine Harvest Tour
A Fendt rep in early March said it’s still possible, if farmer interest and tour logistics align, that some Canadian…
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Case IH’s newest Optum tractors make North American debut
Case IH is opting for higher horses in its Optum line of mid-horsepower farm tractors, with a new flagship model…
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How AI is changing on-farm agronomy and decision-making
As AI tools take on more of the data work, farmers will still need trusted and local-facing advice to turn…
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Stories from our other publications
Croptimistic’s SWAT Cam maps one million acres in Western Canada
The Saskatoon company marks a milestone for its onboard imaging tool that mounts on sprayer booms to capture field conditions
Deere settles U.S. right-to-repair lawsuit with $99 million fund, repair commitments
U.S. agriculture equipment maker Deere on Monday agreed to pay $99 million into a settlement fund for farms and farmers that are part of a class action over costs and access to repairs.
Soft North American farm machinery market hits Agco profits
Most markets remain relatively stable overall for the company, but the United States is a drag on profitability
North America was the weakest of Agco’s sales markets in the latest fiscal year for the farm equipment manufacturer, Scott Garvey reports.
New Leader introduces ‘high-output’ NL710 nutrient applicator
The Iowa manufacturer says simplicity of operation was a fundamental goal when developing its new fertilizer spreader
New Leader Manufacturing’s new NL710 single-bin precision fertilizer spreader is billed as comparable to its dual-bin NL720 in productivity.
Deere taps startups to explore sensing, AI tech for farm uses
Five companies join Startup Collaborator Program to test emerging tools in soil sensing, machine monitoring, robotics
John Deere has named five companies to its 2026 Startup Collaborator Program, exploring emerging technologies for farm use including soil sensing, AI and predictive equipment monitoring.
Trump tells farmers that tractor companies should lower prices
U.S. President Donald Trump announced new measures on Friday to support U.S. farmers who are reeling from the administration’s trade policies and the Iran war and suggested farm equipment makers cut prices
War hits farm equipment makers’ share prices
ANALYSIS: Declining share prices cut market capitalization of major-brand corporations
There could be a very rocky road ahead for the U.S. economy, and valuations of U.S.-based corporations, such as major equipment makers, could continue to take a beating, Scott Garvey writes.
Registrations still open for Fendt’s combine Harvest Tour
Company still considering giving Canadian farmers a chance to field-test its Ideal combine this year
A Fendt rep in early March said it’s still possible, if farmer interest and tour logistics align, that some Canadian farmers could get a chance to put an Ideal combine to work in their fields.
Case IH’s newest Optum tractors make North American debut
CNH opted to launch the new models at Agritechnica in November before their debut here
Case IH is opting for higher horses in its Optum line of mid-horsepower farm tractors, with a new flagship model now hitting 435 hp.
How AI is changing on-farm agronomy and decision-making
The new digital tools are getting better at turning farm data into recommendations — but turning those into results still depends on local knowledge
As AI tools take on more of the data work, farmers will still need trusted and local-facing advice to turn those recommendations into decisions that work in their fieldsw
