marketing Archives - Page 3 of 3

U.S. December feedlot cattle placements hit six-year high

By GFM Network News January 28, 2017

Chicago | Reuters — U.S. feedlots brought in 18 per cent more cattle in December than the year-earlier month, the U.S. Department of Agriculture said on Friday, which topped forecasts and reached a six-year high for that month. Higher prices for slaughter-ready, or cash, cattle last month improved profit for feedlots. That allowed them to […] Read more

Columns, Markets

Marketing grain in a dry spring

Understanding Market Bulls and Bears: Dry early season weather can bring marketing opportunities. Be ready to take advantage

By Brian Wittal May 2, 2016

Spring is officially upon us, though you could argue that it has been here since Christmas! I have seen equipment in the fields in Central Alberta since mid-March. Everyone wants to get the crop planted, but they realize the risks of seeding early. They may be out on the land more for their state of […] Read more

Columns, Crops

Watch those pricing signs

Grade and protein spreads change during the year. Take advantage of change to increase your profits

By Brian Wittal February 9, 2016

My last column talked about futures spreads, and how you understand what’s happening in the marketplace by watching how and why spreads change over time. Now, a look at more pricing signals: grade and protein spreads. During the era of the Canadian Wheat Board, grade and protein spreads changed very little throughout the marketing year. The CWB, […] Read more

I think what the consumer wants, and perhaps mostly demands, is a good-quality product, safe and healthy, hopefully tasty, and available at the lowest price possible.

Columns, Hart Attacks

What’s with “consumer demand?”

Both retailers and farm groups are using farm practices as a marketing pitch

By Lee Hart February 1, 2016

I have to admit I am more than a little sceptical of the term “consumer demand.” If I believed every TV commercial, news report, magazine article and corporate pitch talking about consumer demand I doubt I’d be able to leave the house without running into an angry mob rallied in front of some office or […] Read more

Beef Cattle, Cattleman’s Corner

Seeing the value of your farm beyond beef and grain

There may not be an immediate cash market for tranquility, but the day is coming 

By Sean McGrath May 14, 2015

It is definitely catalogue season. Based on past purchases and connections through work I generally receive around 150 to 200 bull sale catalogues each year, as well as lots of general farm supply and auction catalogues. All of this glossiness has spurred a lot of thinking about the products we sell from our farms and […] Read more

Crops

Niche crops can pay well

Future crop prices are anyone’s guess; contracts can give you pricing security 

By Brie Vany April 15, 2015

What should I grow? What is going to make me money? These are common question this time of year. If only grain brokers had a crystal ball to answer that question with assurance! But at the end of the day the professional experts and even the coffee shop geniuses are really only taking a stab […] Read more

Crops, Features

Make sure you get paid

You’ve grown a great crop and booked a good price. Now make sure you actually get paid

By Lisa Guenther June 27, 2014

Before you shop a truckload of grain, it’s worth knowing a bit about who you’re selling to and what you’ve got in the bin. Doing your homework could make the difference between getting paid fairly and perhaps not getting paid at all. Under the Canada Grain Act, grain dealers and elevators, including primary and terminal […] Read more

Columns, Markets

Rethink your selling position

If you’re afraid to abandon your entrenched position, you could  be missing on some profitable opportunities

By Kim Althouse May 16, 2014

Let me draw you an analogy. You’re are a private or corporal in an army. Your sergeant marches you out to a hill, where the intelligence guys summarize the enemy’s strength, what direction they’ll attack from and what weapons they’ll use. Your sergeant advises you to pick out a position based on this information and […] Read more

Columns

Branding principles — on your farm

You might not think of your farm as a company with a brand, but Kim Althouse thinks you should

By Kim Althouse March 6, 2014

For about 150 years ranchers have been branding their cattle. First, to distinguish them from other ranchers’ cattle and second, to establish and identify a quality product. Modern corporations are also identified by a brand that says to their customers that they offer the quality their customers have come to expect. Many brands can command […] Read more

GFM Network News

Women who fed a nation

U.S. grains: Soybeans rise on China demand hopes; corn and wheat rebound

U.S. livestock: Hogs rebound, cattle hit upward limits

Tag Archives marketing

U.S. December feedlot cattle placements hit six-year high

Marketing grain in a dry spring

Watch those pricing signs

What’s with “consumer demand?”

Seeing the value of your farm beyond beef and grain

Niche crops can pay well

Make sure you get paid

Rethink your selling position

Branding principles — on your farm

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