GFM Network News


Rethink your selling position

If you’re afraid to abandon your entrenched position, you could 
be missing on some profitable opportunities

Let me draw you an analogy. You’re are a private or corporal in an army. Your sergeant marches you out to a hill, where the intelligence guys summarize the enemy’s strength, what direction they’ll attack from and what weapons they’ll use. Your sergeant advises you to pick out a position based on this information and […] Read more

Knife to a gun fight

Farm talk: Grain marketing has changed. Farmers need to be ready to deal with the new reality

Have you ever heard the expression “Never take a knife to a gun fight?” It’s good advice. Unless you are armed with as good a weapon as your foe you are most likely to face defeat, or at least a good thrashing. That lesson was not lost on western Canadian farmers through the years they […] Read more


Branding principles — on your farm

You might not think of your farm as a company with a brand, but Kim Althouse thinks you should

For about 150 years ranchers have been branding their cattle. First, to distinguish them from other ranchers’ cattle and second, to establish and identify a quality product. Modern corporations are also identified by a brand that says to their customers that they offer the quality their customers have come to expect. Many brands can command […] Read more