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Dairy Farmers of Ontario CEO Graham Lloyd says dairy marketing activities need to show that they can build the market for milk. (John Greig photo)
Dairy Cattle, Livestock

Ontario’s dairy farmers ramp up own marketing

By
Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more
Harvesting of soybean field with combine
Columns

Seeding ideas about the rural/urban divide

A farmers musings on the growing lack of communication between city-dwellers and farmers

By
I got some grease on me the other day. Heck. It looked as if I had bathed in the stuff. And, you know what? It felt great. I even got a few scrapes. The kind of scrapes you only notice later, after the work, when you’re sitting down with a good book or while watching […] Read more
Consumers are just figuring out what food fraud is to them, Sylvain Charlebois says. (John Greig photo)
General

Greig: Food fraud a challenge to whole food supply chain

By
Farmers are used to the conversation about how to manage trust with consumers. Food companies are learning it too, and finding food fraud to be a significant concern. Food fraud “comes back to trust,” according to Renata McGuire of NSF Consulting and Technical Services. “Do I trust this brand?” McGuire, along with Sylvain Charlebois, dean […] Read more
Columns

Concern about public concerns

Farmers don't generally trust urban views. This won't help us move forward

By
Recently I was elected president of the Stanley Agricultural Society. The nomination shocked me. The election results also shocked me. It was my first time being the subject of a vote. I sat there, looking around at Society members cast their ballots. My leg was jumping. My heart was pounding. I was sweating. I already […] Read more
Columns

Reporter’s Notebook: Communications confusion

People with different backgrounds, knowledge and attitudes see the world differently

By
A couple of years ago I took a few days to work on some fiction at Spring Valley Guest Ranch, a bed and breakfast a short ways from Ravenscrag, Saskatchewan. The B&B, run by Jim Saville, sits in a valley. It’s quite idyllic, as long as you like the Prairies (which I do). Jim even […] Read more
The Markets: Good thing consumers are eating
Beef Cattle, Cattleman’s Corner, Markets

The Markets: Good thing consumers are eating

High beef and pork production continues to weigh on the market

By
Fed and feeder cattle prices continued to trend lower in August and early September as the market absorbs the year-over-year increase in beef production. Alberta packers were buying fed cattle in the range of $133 to $136 in late summer; values we haven’t seen since January of 2014. Feedlot margins continue to erode and the […] Read more
It is hard to determine if there is a good or bad guy in this whole story. The end of the ketchup wars will come down to the taste test.
Columns, Hart Attacks

Ketchup is not just a condiment

Lee Hart’s saucy commentary on Canada’s recent ketchup brand wars

By
I do want to tell you about the immeasurable grief and misery our tiny band of adventurers endured last month in setting up the upper camp before our final assault on Everest, but to more important things first — what are your thoughts on the recent ketchup war in Canada? Are you in the French’s or […] Read more
Farmers weigh in on “consumer demand”
Crops

Farmers weigh in on “consumer demand”

Consumers need to be educated, but also willing to pay

By
Responding to “consumer demands” isn’t necessarily about making some wholesale changes in farm operating practices, say Prairie farmers contacted for the February Farmer Panel. Those often heard claims that “the consumer is demanding…” everything from healthier, safer food, to reduced environmental footprint, to improved livestock and production practices need to be heard, say panel members. But sometimes […] Read more

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