Harvesting of soybean field with combine

Seeding ideas about the rural/urban divide

A farmers musings on the growing lack of communication between city-dwellers and farmers

I got some grease on me the other day. Heck. It looked as if I had bathed in the stuff. And, you know what? It felt great. I even got a few scrapes. The kind of scrapes you only notice later, after the work, when you’re sitting down with a good book or while watching […] Read more


Consumers are just figuring out what food fraud is to them, Sylvain Charlebois says. (John Greig photo)

Greig: Food fraud a challenge to whole food supply chain

Farmers are used to the conversation about how to manage trust with consumers. Food companies are learning it too, and finding food fraud to be a significant concern. Food fraud “comes back to trust,” according to Renata McGuire of NSF Consulting and Technical Services. “Do I trust this brand?” McGuire, along with Sylvain Charlebois, dean […] Read more



Concern about public concerns

Farmers don't generally trust urban views. This won't help us move forward

Recently I was elected president of the Stanley Agricultural Society. The nomination shocked me. The election results also shocked me. It was my first time being the subject of a vote. I sat there, looking around at Society members cast their ballots. My leg was jumping. My heart was pounding. I was sweating. I already […] Read more

Reporter’s Notebook: Communications confusion

People with different backgrounds, knowledge and attitudes see the world differently

A couple of years ago I took a few days to work on some fiction at Spring Valley Guest Ranch, a bed and breakfast a short ways from Ravenscrag, Saskatchewan. The B&B, run by Jim Saville, sits in a valley. It’s quite idyllic, as long as you like the Prairies (which I do). Jim even […] Read more


The Markets: Good thing consumers are eating

The Markets: Good thing consumers are eating

High beef and pork production continues to weigh on the market

Fed and feeder cattle prices continued to trend lower in August and early September as the market absorbs the year-over-year increase in beef production. Alberta packers were buying fed cattle in the range of $133 to $136 in late summer; values we haven’t seen since January of 2014. Feedlot margins continue to erode and the […] Read more

It is hard to determine if there is a good or bad guy in this whole story. The end of the ketchup wars will come down to the taste test.

Ketchup is not just a condiment

Lee Hart’s saucy commentary on Canada’s recent ketchup brand wars

I do want to tell you about the immeasurable grief and misery our tiny band of adventurers endured last month in setting up the upper camp before our final assault on Everest, but to more important things first — what are your thoughts on the recent ketchup war in Canada? Are you in the French’s or […] Read more


Farmers weigh in on “consumer demand”

Farmers weigh in on “consumer demand”

Consumers need to be educated, but also willing to pay

Responding to “consumer demands” isn’t necessarily about making some wholesale changes in farm operating practices, say Prairie farmers contacted for the February Farmer Panel. Those often heard claims that “the consumer is demanding…” everything from healthier, safer food, to reduced environmental footprint, to improved livestock and production practices need to be heard, say panel members. But sometimes […] Read more

I think what the consumer wants, and perhaps mostly demands, is a good-quality product, safe and healthy, hopefully tasty, and available at the lowest price possible.

What’s with “consumer demand?”

Both retailers and farm groups are using farm practices as a marketing pitch

I have to admit I am more than a little sceptical of the term “consumer demand.” If I believed every TV commercial, news report, magazine article and corporate pitch talking about consumer demand I doubt I’d be able to leave the house without running into an angry mob rallied in front of some office or […] Read more