marketing Archives - Page 2 of 3

One of your first steps is to find out what markets are offering.

Review your last year, plan for next year

This is a good time to look at last year’s marketing plan, and do the math for next year

By Brian Wittal February 25, 2019

In my last column, I asked if you know your costs of production for every crop you grew last year. Then I asked if you ran a breakeven analysis for each crop, so you would know what prices you needed to sell at a profit. If you had done these things and stuck to a […] Read more

The proposal to increase checkoff funding for Beef Farmers of Ontario passed with a significant majority this year. (John Greig photo)

Beef Cattle, Livestock

Ontario beef checkoff to rise by $1.50

By GFM Network News February 20, 2019

Ontario beef farmers have approved an increase of $1.50 in checkoff per animal to fund an ambitious industry-wide marketing effort for Ontario beef. Producers at the Beef Farmers of Ontario (BFO) annual meeting in Mississauga on Wednesday voted 87 per cent in favour of the plan. A similar plan was rejected at last year’s annual […] Read more

General, Markets

Consider hedging against rate hikes, farmers advised

By GFM Network News July 11, 2018

CNS Canada — The Bank of Canada has raised its benchmark interest rate to 1.5 per cent, marking the fourth time it has raised rates since last summer. The increase from 1.25 per cent is the base rate retail banks pay for short-term loans, but consumer rates for mortgages, lines of credit and other loans […] Read more

Beef Cattle, Livestock, Markets

Online cattle market AgriClear goes dark

By Grainews Staff, GFM Network News April 17, 2018

Canada’s TMX Group has pulled the plug on its AgriClear online cattle exchange after almost three years of operation. TMX, which operates the Toronto-based TSX stock exchange among other services, announced on AgriClear’s lone remaining web page that the AgriClear platform and website have been decommissioned, effective Monday (April 16). “As part of the active […] Read more

Beef Cattle, Livestock

Producers vote down Ontario beef checkoff increase

By GFM Network News February 22, 2018

A bid to increase the checkoff paid by Ontario’s beef farmers to Beef Farmers of Ontario was quashed when it failed to get the 66 per cent support it needed for approval. Why it matters: Beef Farmers of Ontario pulled from its reserves to fund at close-to $1 million deficit in 2017 and was planning […] Read more

Don Mayo discusses the promotion of Canadian milk at a Dairy Farmers of Canada policy conference in Ottawa. (John Greig photo)

Dairy Cattle, Livestock

Milk ad awareness beating top brands

By GFM Network News February 9, 2018

Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more

Dairy Farmers of Ontario CEO Graham Lloyd says dairy marketing activities need to show that they can build the market for milk. (John Greig photo)

Dairy Cattle, Livestock

Ontario’s dairy farmers ramp up own marketing

By GFM Network News January 19, 2018

Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more

Crops, Features

What’s the price of that crop input?

By Leeann Minogue January 9, 2018

Everyone likes a rebate. Cash-back cheques are nice to have, but we know they don’t have a lot of influence over your purchasing decisions. It would be much more helpful if you could turn to these pages and see the actual product prices. I’m sure you’ve noticed that most news stories about improved fungicides, newly-registered […] Read more

Finishers, Livestock, Markets, Reuters

U.S. September cattle placements surge

By GFM Network News October 21, 2017

Chicago | Reuters — Ranchers in September drove 13.5 per cent more cattle into U.S. feedlots than the same month a year earlier, the U.S. Department of Agriculture reported on Friday. The result topped analysts’ average forecasts and hit its highest level for the month in six years. “The good news for the consumer is […] Read more

Finishers, Livestock, Markets, Reuters

U.S. July feedlot cattle placements smaller than expected

By GFM Network News August 25, 2017

Chicago | Reuters — Ranchers in July placed 2.7 per cent more cattle in U.S. feedlots than a year ago, the U.S. Department of Agriculture reported on Friday, which fell short of average analysts’ forecasts. Dwindling profits for feedyards, after being paid less for their cattle by packers, discouraged them from buying calves for fattening […] Read more

U.S. livestock: Live cattle drop as beef prices, packer margins erode

CBOT Weekly: Soybean, wheat futures come down

Masterfeeds to enter new ADM/Alltech feed joint venture

GFM Network News