GFM Network News


A Pizza Pizza storefront in Winnipeg in 2013. (File photo by Dave Bedard)

Blue Cow comes to Pizza Pizza

Dairy Farmers of Canada branding to go on display

Pizza Pizza is the latest brand to sport Dairy Farmers of Canada’s “Blue Cow” certification-of-origin mark in its marketing, putting an old fight over the pizza chain’s cheese provenance to rest. DFC and Toronto-based, TSX-traded Pizza Pizza — which as of March 31 included 622 Pizza Pizza and 103 Pizza 73 outlets across eight provinces […] Read more

File photo of hogs in transit near Red Deer, Alta. (Stefonlinton/iStock/Getty Images)

Alberta hog farmers to get set-aside via AgriRecovery

Producers get funds for feeding held-back market hogs

An AgriRecovery plan announced Friday is set to pay eligible Alberta farmers 95 cents per day per market-ready hog toward the animals’ upkeep during the shutdown of the province’s biggest hog slaughter plant. Olymel, the meat packing arm of Sollio Co-operative, reopened its plant at Red Deer this week after announcing Feb. 15 it would […] Read more


The Canadian food industry used to be split at around 70 per cent retail and 30 per cent food service and institutional. Today the split is closer to 90 and 10 per cent, respectively, says Peter Chapman.


How have the value chain and consumers changed – and will it affect your marketing plans?

Be prepared for greater volatility and disruptions to markets, spend more time on business management practices and take a wider view of consumer behaviours and the value chain

Most market analysts and farm advisors agree that farmers shouldn’t change their overall marketing plans over the next 12 months specifically because of the COVID-19 pandemic and its potential future effects on trade and global economies. That said, this is without doubt a year unlike any other, and to be prepared for the possibility of […] Read more

File photo of rye at a grain market in India. (Deepak Sethi/E+/Getty Images)

India’s controversial farm bills become law despite protests

New Delhi | Reuters — India’s president on Sunday approved three controversial agricultural bills amid nationwide protests by farmers who say the new laws will stunt their bargaining power and instead allow large retailers to have control over pricing. Farmers’ organizations say one of the three laws could lead to the government stopping buying grain […] Read more


File photo of rye at a grain market in India. (Deepak Sethi/E+/Getty Images)

Indian cabinet minister quits over farm legislation

New Delhi | Reuters — India’s minister for food processing resigned on Thursday over her opposition to planned laws to allow farmers to sell produce directly to bulk buyers and make contract farming easier, saying the legislation will hurt millions of the country’s farmers. “Proud to stand with farmers as their daughter and sister,” Harsimrat […] Read more

(StockstudioX/E+/Getty Images)

Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more


One of your first steps is to find out what markets are offering.

Review your last year, plan for next year

This is a good time to look at last year’s marketing plan, and do the math for next year

In my last column, I asked if you know your costs of production for every crop you grew last year. Then I asked if you ran a breakeven analysis for each crop, so you would know what prices you needed to sell at a profit. If you had done these things and stuck to a […] Read more

The proposal to increase checkoff funding for Beef Farmers of Ontario passed with a significant majority this year. (John Greig photo)

Ontario beef checkoff to rise by $1.50

Ontario beef farmers have approved an increase of $1.50 in checkoff per animal to fund an ambitious industry-wide marketing effort for Ontario beef. Producers at the Beef Farmers of Ontario (BFO) annual meeting in Mississauga on Wednesday voted 87 per cent in favour of the plan. A similar plan was rejected at last year’s annual […] Read more



(Photo courtesy Canada Beef Inc.)

Online cattle market AgriClear goes dark

Canada’s TMX Group has pulled the plug on its AgriClear online cattle exchange after almost three years of operation. TMX, which operates the Toronto-based TSX stock exchange among other services, announced on AgriClear’s lone remaining web page that the AgriClear platform and website have been decommissioned, effective Monday (April 16). “As part of the active […] Read more