GFM Network News


The Canadian food industry used to be split at around 70 per cent retail and 30 per cent food service and institutional. Today the split is closer to 90 and 10 per cent, respectively, says Peter Chapman.


How have the value chain and consumers changed – and will it affect your marketing plans?

Be prepared for greater volatility and disruptions to markets, spend more time on business management practices and take a wider view of consumer behaviours and the value chain

Most market analysts and farm advisors agree that farmers shouldn’t change their overall marketing plans over the next 12 months specifically because of the COVID-19 pandemic and its potential future effects on trade and global economies. That said, this is without doubt a year unlike any other, and to be prepared for the possibility of […] Read more

India’s controversial farm bills become law despite protests

New Delhi | Reuters — India’s president on Sunday approved three controversial agricultural bills amid nationwide protests by farmers who say the new laws will stunt their bargaining power and instead allow large retailers to have control over pricing. Farmers’ organizations say one of the three laws could lead to the government stopping buying grain […] Read more


Indian cabinet minister quits over farm legislation

New Delhi | Reuters — India’s minister for food processing resigned on Thursday over her opposition to planned laws to allow farmers to sell produce directly to bulk buyers and make contract farming easier, saying the legislation will hurt millions of the country’s farmers. “Proud to stand with farmers as their daughter and sister,” Harsimrat […] Read more

Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more


One of your first steps is to find out what markets are offering.

Review your last year, plan for next year

This is a good time to look at last year’s marketing plan, and do the math for next year

In my last column, I asked if you know your costs of production for every crop you grew last year. Then I asked if you ran a breakeven analysis for each crop, so you would know what prices you needed to sell at a profit. If you had done these things and stuck to a […] Read more

Ontario beef checkoff to rise by $1.50

Ontario beef farmers have approved an increase of $1.50 in checkoff per animal to fund an ambitious industry-wide marketing effort for Ontario beef. Producers at the Beef Farmers of Ontario (BFO) annual meeting in Mississauga on Wednesday voted 87 per cent in favour of the plan. A similar plan was rejected at last year’s annual […] Read more



Online cattle market AgriClear goes dark

Canada’s TMX Group has pulled the plug on its AgriClear online cattle exchange after almost three years of operation. TMX, which operates the Toronto-based TSX stock exchange among other services, announced on AgriClear’s lone remaining web page that the AgriClear platform and website have been decommissioned, effective Monday (April 16). “As part of the active […] Read more



Milk ad awareness beating top brands

Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more