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A Marketing Plan For Ugly And Uglier Lentils

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MARKET INTELLIGENCE Success hinges not on just a plan or strategy, but our ability to execute that plan. For example, if you need a single point to win a football game you have a few options: kick a field goal (if you’re close enough), attempt to score with the ball in the end zone, or […] Read more
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The Four Rs Of Nitrogen Use

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Just like reading, ‘riting and ‘rithmatic were the basics when we went to school, every now and then we have to remind ourselves about the basics of nitrogen application. Maximizing nitrogen use efficiency requires using the right rate in the right placement with the right source and at the right time for each specific situation. […] Read more
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Retiring Asset Rich But Cash Poor

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Not far from Selkirk, Man., a couple we’ll call Charles, who is 80, and Maude, who is 74, farm 525 acres. They’ve been there for 60 years, raising their own beef and living a good if not wealthy life. Nearby, their son, who we’ll call Ted, 55, farms 1,000 acres. Their daughter, 48, who we’ll […] Read more
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Ten Tips For New Farmers

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I love new and starting farmers and have helped many over my 40-year career in agriculture. First let’s look at the four ways I have seen new farmers get going. And some thoughts on each. START WITH THE PARENTS Starting farming with parents is quickly becoming the main way young farmers can get farming. A […] Read more
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Tough Times Make It Harder To Buy Yield

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We are in a time of troubles, for in Canada, the U. S., Europe and even China, investors are worried that the recovery that began in March, 2009, has lost its legs. Now the search is on for assets that pay dependable income. Trouble is, they are hard to find. If you have been watching […] Read more
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Traceability And Purity Key To U. K. Pulse Market

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Kia versus Cadillac. Timex versus Omega. Sheraton versus Super 8. With no offence intended to those who own KIAs, Timex watches and like the Super 8, there is a notable difference in quality and corresponding price to the items above. With all things there are markets for the best quality, the lowest quality and everywhere […] Read more
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The ABCs Of The Soil Profile

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Our first thought when we hear “soil” is the black topsoil we stir around (or did) with steel and diesel fuel to kill weeds and whip the soil into shape to receive seed. With the adoption of zero till we rarely see the topsoil now, but that black layer is still the concept of soil […] Read more
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Limy Knolls Need Phosphorus

We often refer to the “white” knolls in rolling land as eroded knolls because the topsoil (A Horizon) is thin. Erosion has usually occurred on a knoll but the original A Horizon was very thin and the B Horizon is absent. When cultivated, the A and Cca are mixed together so the topsoil has lime […] Read more
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The Soil Profile Should Be The Backbone Of Precision Ag

As you look at the pictures and read about them you might well think, “So what?” I think the reason there have been so many false starts on precision agriculture and the variable-rate fertilizer front is that too little attention is paid to the basics, i. e. the soil profile. The soil profile is the […] Read more

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