Let’s ask the company’s own archivist: would John Deere, the man, be surprised to learn his eponymous field plow company is now a global corporation with around US$30 billion in annual turnover?
Tag Archives John Deere
Could John Deere have imagined what his company has become today?
A look into the brand’s own archives shows its corporate history
Deere’s Tier 4 engines get B30 upgrade
John Deere has increased the biofuel rating of its Final Tier 4 diesel engines from B20 to B30. Photo: John Deere
John Deere has just announced it is increasing the biodiesel approval rating on its Final Tier 4 diesel engines from B20 to B30.
A look back at John Deere’s WA-14 tractor
What was it like for a farmer to use one of those rare machines in the field?
Machinery editor Scott Garvey travels to a southeastern Saskatchewan farm to check out a rare piece of tractor history: the WA-14, which Oregon manufacturer FWD Wagner built for John Deere in the late 1960s.
Deere expects steady farm equipment production
Equipment will remain available to farmers but will likely increase in price, a John Deere VP warns
The current trade dispute won’t interfere with Canadian farmers’ ability to get the John Deere machine they want, but will likely make that machine more expensive, a Deere vice-president warns.
Satellite-supported JDLink Boost connectivity comes to Canada
Local Deere dealers will be able to set your machine up to work with the system
The JDLink Boost service, previously available in the U.S. and Brazil, is now available to farmers in Canada seeking satellite connections for their telematics-equipped farm machinery.
U.S. tariffs add big costs to John Deere’s manufacturing
Brand estimates tariffs could add up to $500 million in new costs this year
Deere and Co. expects a pre-tax impact for 2025 of just over $500 million on its bottom line, if the levels of U.S. tariffs in place as of mid-May remain over the coming fiscal year.
Ag equipment brands ink deals with Starlink for machine connectivity
But with a politically-linked erratic owner, can we trust Starlink?
Starlink has become the global go-to provider for connectivity, particularly in rural areas where cellular service is dodgy at best, but there are now concerns about whether it can be trusted in the long term.
Deere tops second-quarter estimates, trims annual profit forecast
Shares up five per cent
Deere & Co cut the lower end of its annual profit forecast on Thursday but topped Wall Street expectations for second-quarter results aided by cost-saving measures and inventory management, sending its shares up five per cent.
John Deere partners in women’s clothing line
At the beginning of April, John Deere announced it was teaming up with Dovetail Workwear to develop a line of dedicated work clothing designed specifically for women.
John Deere unveils combine and sprayer updates for 2026
The brand’s Ultimate Technology combine package provides predictive ground speed automation
John Deere pulled the wraps off a number of upgrades to its combine and sprayer lineups during the Commodity Classic farm show in March in Denver.
Cyber-Savvy Farmer
