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John Deere’s Gold Key customer tour program now applies to a range of products built in five of the company’s U.S. plants
If you’ve just written a cheque to cement the deal on any new ag machine from John Deere, odds are you can arrange to go to the appropriate factory and see it built. The green brand first introduced its Gold Key program, which arranges for special customer factory visits, in 1995, but it originally applied […] Read moreWhen their new combine was at the end of the assembly line, Leeann Minogue and her husband took a tour of CNH’s Nebraska plant
My husband had known for years that when you buy a new combine, if you show up at the combine plant on the right day, you can drive it off the assembly line yourself. Brad had always wanted to do this, but when he found out our new Case IH combine was scheduled to roll off the line in […] Read moreAGCO’s Hesston, Kansas, combine assembly plant gives customers a special welcome when they come to see their machine built
This is a big thing for me,” says Kevin Bien, AGCO’s brand marketing manager for Gleaner, referring to the company’s customer factory visit program for combines. “I started thinking, if a customer wants to come to our plant to see his combine built, what could I do to make it special. We want this to […] Read more
