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Magnum and Steiger customer tours

For our North American-built tractors we do offer tours through our marketing group for the North American facilities,” says Ryan Schaefer, Case IH high horsepower tractor marketing manager.

Currently, the North American-built tractors include the Magnum line, which are built in Racine, Wisconsin, near the site of the original J.I. Case assembly plant. And the Steiger four-wheel drives, which are born in Fargo, North Dakota.

Case IH dealers can arrange for their customers to visit either of those two CNH facilities as part of a group tour or as individuals to see their tractor come down the line. For those who visit the plant to see their tractor built, Case IH will allow customers to get involved near the end of the assembly process. Just like combine buyers who visit the Grand Island plant, tractor customers can turn the key for the first time on their Steiger or Magnum.

“The customer has the opportunity to start the tractor up and run it through the initial stages, the quality and reliability tests,” explains Schaefer. “Then we’ll take the customer’s picture with the tractor.”

If, however, you’ve opted to purchase one of Case IH’s Maxxum or Puma tractors, which are built in the UK, seeing your tractor go down the line isn’t completely out of the question. “For the customer that is interested in travelling overseas and will be in the area of one of our European facilities, we do offer plant tours and customer experiences at our facilities in Basildon England and St. Valentine Austria,” adds Schaefer. “The Maxxum and Puma tractors for North America are built in Basildon.” †

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Scott Garvey

Scott Garvey is a freelance writer and video producer. He is also the former machinery editor at Grainews.

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