Blog

This week JCB revealed its new ag sector machinery offerings by holding a media event at its world headquarters near Rocester England. In the impressive style of machine introduction events I’ve seen from this brand before, a stage curtain in the company’s on-campus theatre lifted to reveal their newest product. In this case, the machine […] Read more

Nearly every day some new press release pops up in my email inbox, usually several. In the agricultural machinery world most of those announcements use a pretty matter-of-fact style. They generally rely on the newsworthiness of the machine to provide any impact. I guess all the brands think we machinery editors a pretty pragmatic bunch. […] Read more

Last week involved yet another road trip as I headed south to take in the U.S. Farm Progress show in Boone, Iowa. This year all four of the major brands coordinated their primary new product launches around that event. For its official launch, John Deere invited members of the farm media to its nearby Des […] Read more

I suspect the idea of a plowing match started with a group of farmers sitting around claiming each could steer a team of horses pulling a plow in a straighter line than the other. Although, I may be wrong. When plows vanished from the prairie landscape here, so it seems did plowing matches. And any […] Read more

Last winter I met with a group of university engineering students and their professor in a small garage behind a house in Regina. They were one of 15 such teams working on creating an autonomous tractor and planter to enter in the AgBOT Challenge in Indiana last May. As it happened, they ended up winning […] Read more