I have always ascribed to the theory if you can get your
point across with a bit of humor it has much more impact than a hardnosed
serious message — unless of course you are selling funeral services, but even
then I’m not so sure.
So I have to give credit to this Australian company
promoting Angus beef pies for this advertisement. I think I have attached a
clip here if you visit this YouTube website http://www.youtube.com/watch?v=PqviCx3BsrQ .
I just think it is pretty clever, and has much more impact
on me than a bunch of attractive 30-year-olds, laughing and chatting in a
restaurant as they wait for someone to grill the most perfect steak. Maybe if I
was an attractive 30-year-old I might feel differently, but unlike these
commercials I have never been anywhere with that many attractive, happy people.
Right after you view the commercial you may want to make
plans to attend a feedlot conference sponsored by Certified Angus Beef and
Elanco Animal Health, coming up Jan. 25, 2012 in Lethbridge.
It is a one-day event with registration at 9 a.m. and an
Angus beef lunch. Theme of the conference is “Hitting The Consumer Target” so
several speakers during the day will be talking about what different sectors of
the beef industry want in terms of cattle and meat quality as they supply their
The Certified Angus Beef and Elanco Animal Health folks have
their messages, and you can also hear about the Canadian packer perspective,
the retailer perspective, and the foodservice/restaurant perspective. There
will be a talk on carcass traits, and a presentation by a U.S. feedlot manager
on hitting quality targets.
The conference will be held at the Coast Lethbridge Hotel
(which use to be the old El Rancho on Mayor Magrath Drive.) I think you just
have to show up and grab a seat.
For more information
contact: Janet Kanters at office 403-644-2966; cell, 403-901-4559 or by email
at: [email protected]global.com
Lee Hart is editor of Cattleman’s Corner based in
Calgary. Contact him at 403-592-1964 or by email at [email protected]