agricultural equipment dealership

Rocky Mountain Equipment strikes partnership

The mega dealer strikes up a working relationship with a precision ag firm to 
make VRT easier for its customers

In early November the largest Canadian ag equipment dealership chain, CNH retailer Rocky Mountain Equipment (RME), announced it had struck up a partnership the Alberta-based precision agriculture firm Decisive Farming (DF). The purpose of that agreement is to make RME a one-stop retailer for farmers who want to pursue precision ag practices like variable rate […] Read more

farmed soil

A new business model for precision ag data packages

Farmers Edge CEO Wade Barnes hopes to profit by bringing a bigger data 
package to more customers with a new full service, low price model

Farmers Edge has cut its per-acre pricing by more than 50 per cent for the 2015 growing season. Last year, farmers paid $8.95 per acre for a full-service package. This year, the price has fallen to $3.95 per acre, and that was lowered by a further 12 per cent for farmers who signed up before […] Read more


The challenges of precision ag

The challenges of precision ag

The technology for variable rate fertilizer is well established. But the agronomy is still catching up

Precision agriculture, including variable rate fertilizer, is commonplace in farm literature and has been for many years now. But despite the hype, the actual adoption of the practice has been slow. Ask for a show of hands at any farm meetings and the result surprises many. GPS and autosteer is commonplace and has made a […] Read more