Don’t buy the story — buy the numbers

Becoming a successful public company is as daunting as becoming an NHL star

Market action early in the new year is vindicating much of what I have written over the years, as numerous new concept and speculative stocks decline. This is normal market behaviour but has been devastating to many market participants, especially speculators who thought they were investors. Let’s look at the process of new company formation […] Read more

Keeping track of where your money goes helps you gain clarity and understanding. What you track gets measured, and what gets measured can be adapted.

Froese: How to make tracking family living spending a top-drawer event

When you understand where the money is going — that’s when changes can be made

A movie explores a young teenage girl, Amber Appleton living in a school bus and riding her bike to her three jobs while attending high school. I notice she is very careful to count her cash and write down all her expenses as she works towards saving to have a real apartment to call home. […] Read more


Over a long period of time the good and bad luck balances out and those with higher percentages of good decisions will do better.

Investing versus gambling

Short-term investing is an oxymoron

One of my frustrations with common verbiage around stock investing is the plethora of gambling analogies. Common expressions include sayings like, “If you wish to play this sector.…” as if purchasing a stock is like playing a craps or blackjack table. Another common expression is to “go all in,” as someone would at a poker […] Read more

The reinvested dividend (in blue ink above) as of May 4, 2020. Current cash will be used to add an additional 40 TRP at $58.83 and 25 UL at $53.79.

‘I’ve looked at clouds from both sides now’

“It’s cloud illusions I recall ... I really don’t know clouds at all”

Since viewing the Kennedy Centre 2021 honoree ceremonies, including Saskatchewan native Joni Mitchell, I have not been able to lose the earworm from her famous 1969 hit song. I doubt when she wrote the lyrics she was thinking about stock investing, yet her descriptive words about clouds are in many ways analogous to such activity. […] Read more


Why do dividends appear less important when interest rates are low?

Why do dividends appear less important when interest rates are low?

In reality, dividends have very little to do with company valuations

The market is commonly a perplexing place, and one thing that has been perplexing me is why dividend stocks haven’t done better in an environment with ultra-low interest rates. Why would a company like BCE Inc. paying a safe 5.5 per cent dividend stagnate as interest rates decline, while a company like Shopify, paying no […] Read more

Hubris isn’t a good trait in any pursuit, especially investing.

The long road back from an investment loss

Whether you buy at a low or hold from a low, the return is the same from that point

On May 22, 2008, I purchased 300 shares of Bank of America (BAC) for my RRSP at $34.66 per share at an exchange of C$1.00 per US$1.00. As I recall, I sold most of my oil stocks when oil was in the range of $140 to $150 and I was looking for a bargain to […] Read more


There are a number of questions you need to ask to ensure the financial advisor who wants your business is legitimate.

What to look for in a financial planner

Some points to consider when you need to separate the wheat from the chaff

How do you find a competent financial planner? The question seems simple, but in that job title is a vast puzzle of what the words mean, who does what and what the work is worth. There are 213 professional designations that have something to do with financial planning, according to the Financial Industry Regulatory Authority, […] Read more

Selling options is generally more profitable as the math is in the seller’s favour. However, buying puts works during major bear markets and buying calls works in strong bull markets. In other words, buying options works when there are big price moves.

More stock option strategies: follow the math

Buy options when there are big price moves

Puts and calls can be both bought or sold. A call is the right, but not the obligation, to buy shares of a company at a certain price up to a certain date. For example, 3M at the time of writing is $200 per share. Calls expiring on January 21, 2022, with a strike price […] Read more


An investor should have at least five years of successful stock investing experience, encompassing at least one bear market.

How I doubled my money in less than four years, Part 4

Cautions around put selling and why it works

The previous article might have intrigued you on my put selling strategy, so I thought it important to also share cautionary guidelines. Before beginning such a strategy, an investor should have at least five years of successful stock investing experience, encompassing at least one bear market. If past success has been spotty, fixing basic stock […] Read more

Reinvested dividend May 4, 2020.

How I doubled my money in less than four years, Part 3

Using options to enhance portfolio performance

Options are considered one of the riskiest investment instruments. Googling “options” can result in some pretty terrifying descriptions like “The price of options can change quickly, and those who trade them can win or lose huge sums of money in very short periods of time. This type of trading is best left to professionals,” or “The […] Read more