Agco’s new FarmerCore program aims to help dealers identify how best to enhance and expand their services across their sales territories.

Agco introduces FarmerCore dealer program

A retail-level development initiative aims to improve the company's overall service to farmers

When it comes time to buy equipment, the quality of the local dealer, or lack of one, has typically played a big part in many producers’ decisions. A good local dealer is a big advantage for farmers and helps drive sales. It’s a factor of which major brands are well aware. Since its inception in […] Read more

Farm equipment built for sale into markets outside of North America will not likely conform to engineering standards here. Importing these machines may cost producers much more than they expected over the long term.

Shop in ‘grey market’ at your own risk

Importing machines built for sale outside North America not advisable, Farmers’ Advocate says

Several years ago, my neighbour sold his farm to a Dutch farmer who wanted to move his operation to Canada. That immigrating farmer brought much of his European equipment with him when he arrived. It was a kind of novelty to see an unfamiliar tractor design working in a Canadian field. However, despite the fact […] Read more



Romafra Metal Works displayed its replacement air cart metering systems last month during Manitoba Ag Days in Brandon.

Adding new features to older air carts

Updated rate controller, and sectional control for Deere 1900 and 1910

It seems with each new model year, equipment manufacturers continue to one-up themselves on technology. That means adding an increasing number of digital features designed to increase production and reduce input costs. But with the rising cost of new machinery, many producers may be inclined to take a second look at ways to upgrade features […] Read more





(Versatile-ag.com)

Başak Traktör of Turkey looks to move Versatile brand forward

Buhler Industries announced the Turkish firm had bought its majority stake

“One of the keys for us was making sure we found a partner that was committed to preserving the Versatile and Farm King brands,” said Adam Reid, VP of sales and marketing at Versatile. “We wanted to make sure the viability of the plant here in Winnipeg and our staff was secure. And taking care of all of our stakeholders, the suppliers, shareholders.”

(Video screengrab from Macdon.com)

Bourgault becomes third shortliner acquired by Linamar since 2017

Leadership say they want to double the business of the maker of Highline equipment and Freeform Plastics

In 2017 Linamar, a company best known as an auto parts manufacturer, purchased Winnipeg-based header and swather manufacturer MacDon. It followed that up by bringing implement brand Salford into its fold in 2022. In late December the company announced it is now adding Saskatchewan-based air drill manufacturer Bourgault into its family of shortline ag equipment brands.