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Agco marketing manager Mark Brungardt demonstrates the tire pressure adjustment system
Equipment, Machinery

Momentum planters offer features to reduce compaction, improve efficiency

Planters chosen for a 2025 AE50 engineering award for innovative technology

By
In December the list of AE50 Award winners for 2025 was announced, and Agco won a few of them for its equipment. One of those machines garnering a prize was its relatively new Momentum planter. Every year the ASABE (the American Association of Agricultural and Biological Engineers) picks about 50 new products and machines that […] Read more
WFE 2-155 Tractor
Equipment, Machinery

White is a favourite colour of one Manitoba farmer

We check out a jaw-dropping collection of WFE equipment and hard-to-find collectibles

By
Among vintage and classic tractor enthusiasts are many with large collections dedicated to a single brand. While John Deere and International Harvester undoubtedly have the largest followings, those with a passion for the now-extinct White Farm Equipment brand seem to be few and far between. But that’s exactly the focus of Manitoba farmer Craig Rubeniuk’s […] Read more
Agco’s Fendt brand introduced a new line of tractors to the North American market this fall, the 600 Series, which includes four mid-horsepower models.
Equipment, Machinery

Fendt debuts its 600 Series

New tractor line spans the 149- to 209-horsepower range

By
At Agritechnica in Germany last November, Agco unveiled its newest line of Fendt tractors, the 600 Series. For North America, though, the 600 Series was officially introduced in late August this year and had its first Canadian public appearance at Canada’s Outdoor Farm Show at Woodstock, Ont. in mid-September. With Agco’s tractor brand offerings long […] Read more
Agco has its sights set on being the market leader in technology and autonomy that can be retrofitted onto multiple machines from all OEMs.
Equipment, Machinery

How Agco is striving for tech dominance

Agco looks to dominate the precision farming landscape and deliver products in a new way

By
Speaking to a group of ag and investment journalists in late June, Agco CEO Eric Hansotia said his aim is to take Agco to a dominant market position in precision farming offerings. In a meeting of senior management several months ago, the decision to pursue that goal was made, he says. Now the company is […] Read more
agco ceo eric hansotia
Equipment, Machinery

Agco sees retrofit tech as best way to introduce autonomy

Recent disruptive technologies have seen growth start with aftermarket systems

By
When auto-guidance appeared on the scene, grassroots demand from producers and aftermarket system suppliers was what pushed the technology forward. And as autonomy becomes the newest most disruptive technology in ag equipment, Agco’s senior vice-president and general manager for precision ag and digital, Seth Crawford, sees it becoming mainstream in the same way auto guidance […] Read more
A row of GSI bins on a Saskatchewan farm.
Crops, Equipment, Machinery

Agco to sell grain bin firm GSI

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Agco has completed a deal to sell the majority of its Grain and Protein business division, including its grain bin and handling equipment arm GSI, to American Industrial Partners for a reported US$700 million. ”The divestiture of Grain and Protein supports Agco’s strategic transformation, recently accelerated by the PTx Trimble joint venture, which closed in […] Read more
deere 8r tractor with agco outrun autonomous system
Crops, Equipment, Machinery

Can autonomous systems cut costs?

Agco claims its prototype Outrun system has shown ROI benefits

By
Could having autonomous equipment working on your farm improve the operation’s overall profit picture? Agco claims it has demonstrated exactly that during initial field trials of its Outrun retrofit autonomy kit, which it introduced to the farm media near Salina, Kansas in late June. “What we’re providing is a kit that takes a tractor and […] Read more
a row of case ih combines in light snow
Machinery

Equipment sales to slow in 2024

Overall sales could decline by up to 15 per cent in Canada

By
Farm Credit Canada recently released a farm machinery market outlook for 2024 — and the news isn’t all that great for Canadian equipment dealers, especially when it comes to harvesting equipment. Despite new combine sales growing 5.5 per cent in 2023 in Canada compared to 2022, according to the Association of Equipment Manufacturers (AEM), the […] Read more
TAFE-built MF tractor.
Equipment, Machinery

Agco tries to shrug off TAFE

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Since 1960 India-based TAFE Tractors has had a trademark agreement with Massey Ferguson, allowing it to produce tractors badged as MF for sale in that country. TAFE still builds newer versions of old MF tractors, including the very vintage model 35. The trademark agreement was most recently updated in 1994. However, Agco — which has […] Read more

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