Your Reading List

Gleanings and goals of young farmers for their future

Eager ag entrepreneurs are looking for ways to improve themselves and their businesses

Young Farmer Carrying a Bale of Hay

In Regina last November, Farm Management Canada hosted the Ag Excellence conference which I was only able to attend via my Twitter feed. I love this group because there is a sea of young eager ag entrepreneurs looking for new ways to improve themselves and their businesses.

Advice from young farmers at AgEXCONF 2015 the “raw list.” I’ve bolded the ones that I have tools for coaching to help skills improve:

  •  Have a global perspective
  •  This is about money, not a lifestyle
  •  Understand your values, and your value and communicate it
  •  Financial literacy
  •  Manage risk but don’t be scared of it
  •  Work smarter not harder
  •  Think outside the box
  •  Figure out your expertise
  •  Not easy to change jobs just because you are tired of it
  •  Set goals, have a plan
  •  Be proud of what you do
  •  Start succession plan now
  •  Open communications with other generations
  •  Be active in industry
  •  Don’t try to do everything on your own… hire in weak areas
  •  Be OK with mistakes
  •  Evaluate your business regularly with family and employees
  •  Keep family planning separate from operational planning
  •  Diversify income
  •  Reputation is your best asset
  •  Satisfy your customer
  •  Have a network of mentors
  •  Be a good neighbour
  •  Work/life balance
  •  Get an off-farm perspective
  •  Face time is important

The top five as voted by the young farmers:

  1. PLAN! succession and business
  2. Risk management. Start early and don’t be afraid
  3. Farming is a business
  4. Figure out your expertise, it is OK to make mistakes, you can’t do everything
  5. Communicate… more and better

We wish parents understood…

1. Work/life balance. This comes up in my coaching conversations all the time. The founders concede that the “next” generation is not going to work as hard as the founders did. I call balance a “polarity.” I see it as something to be managed, not something that will ever be “done.” What is a good day on the farm to you? Could you consider only doing cow chores on Sunday, and then take the rest of the day off for renewal and family time?

2. This is 2016… I suspect this relates to my phrase “that was then and this is now.” Things are different. Different is not wrong it is just different. What is it about the new ways of doing things in 2016 that threatens the founders? What exactly do you mean by “this is 2016?”

3. Let’s get a plan. Many farm teams are suffering from the “pain of not — knowing.” Get out of the high-stress, and high-anxiety place of not knowing what the future holds. Email me for a set of binder tabs (costs $10) to start getting your plans organized. Talk at regular business planning meetings, meet with your advisers: accountant, financial planner, lawyer, insurance agent, broker, coach, and get things written down to give everyone a better sense of security.

4. Parents are entitled to retire. Interesting. The parents sometimes feel pushed and shoved off the farm by strong-willed young farmers who have different ideas about how things should run. The happy parents are those who realize that their adult successors feel that the parents should take more time off and enjoy the fruit of their 40 years of labour. Most dads are afraid to give up total control until they are assured that the next generation can really manage well. Parents don’t think of really retiring, they like to reframe it as “reinventing roles, or becoming the hired man again.” Talk to your farm team about what a reasonable expectation for workload and job descriptions looks like when mom and dad are 65.

5. Partners get to choose, they don’t have to be involved. Pressure here for young women to act just like their mothers-in-law. Some sons-in-law have off-farm work and don’t want to have much to do with their wife’s farm. It can go both ways. Adopt a learner mindset with curiosity to find out what each partner in the successor’s home wants their roles to look like. What level of involvement in the farm are they happy with? Will it change when the grandchildren are in school?

Needs of young farmers to succeed:

  1. Farm Business planning, the cycles and nature of the business
  2. Education and skills development
  3. Access to capital and be prudent with debt
  4. Policy, understand agricultural policy and get involved
  5. Understand business structures and options

Terry Betker of Backswath Management shared his fundamentals… this is about business:

  • You will be the owners and managers
  • You need to have a vision, a written statement that defines the future for your farm and family
  • You need to understand the relationship between risk and return on investment
  • Work to separate business from emotion
  • You to need to continually enhance your management skill sets

Five things we need to communicate to the general public by Steve Denys #AgEXConf2015:

  1. We live where we work. We breathe the air and drink the water
  2. We want to leave our land in even better shape for the next generation
  3. We take pride in growing safe, high-quality food. We eat the same food that everyone else does and we eat what we grow
  4. We want and need to have conversation about food and farming
  5. We are proud of what we do and how we do it

Nuffield scholar, Brenda Schoepp says, “Mentors don’t provide solutions, they LEIP: liberate, empower, inspire, permit. Read Brenda Schoepp’s Nuffield Report: The Development of Mentorship Programs for Women in Agriculture A Global Perspective.

“Equality is standing up for the excellence of the other,” says Brenda Schoepp.

So lots to think about as you embrace a new year on your farm and set some new goals and targets for a successful farm operation and happy farm family.

Visit Farm Management’s website at and for great resources to grow your skills for a great year ahead.

About the author


Elaine Froese is a Manitoba 150 Woman Trailblazer. She is passionate to guide farm families to find harmony through understanding. Her mission is for you to have rich relationships on your farm. Visit to learn more and book her for speaking engagements at



Stories from our other publications