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Fraser: In ag marketing, emotions need to start trumping facts

Emotional transparency 'actually goes a long way'

Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an increasingly important theme in Canadian agriculture: communication. It used to be enough to grow and market your crops, but that has changed dramatically over the […] Read more


CME April 2020 lean hogs with 20-, 50- and 100-day moving averages. (Barchart)

U.S. livestock: Hogs rally with hopes for exports to China

Cattle market similarly hopeful

Chicago | Reuters — U.S. hog futures rose 2.1 per cent on Tuesday on hopes for increased demand from China as the world’s top pork consumer announced plans to begin issuing tariff-free import licenses. China will grant exemptions on retaliatory duties imposed against 696 U.S. goods, the most substantial tariff relief to be offered so […] Read more

More tax deferral zones announced for ranchers

More tax deferral zones announced for ranchers

Final list released for 2019 tax year

More ranchers who were up against a dry 2019 may now be eligible to defer some income from their livestock sales for the income tax year. The federal government on Tuesday released the “final list” of designated regions where income tax deferral on sales of breeding livestock has been authorized for 2019. In a prescribed […] Read more





File photo of a storm cloud from the southwestern end of Lake Winnipeg at Matlock, Man. (IanChrisGraham/iStock/Getty Images Plus)

Average Prairie heat, more rain in summer forecast

MarketsFarm — Canada’s Prairies should see higher-than-normal precipitation and generally average temperatures during the 2020 growing season, according to a forecast from Scott Kehler of Weatherlogics. Speaking Thursday at CropConnect in Winnipeg, Kehler said “there’s not really a strong pattern one way or the other” when it comes to the temperature outlook. The Weatherlogics forecast […] Read more

CME April 2020 live cattle with 20-, 50- and 100-day moving averages. (Barchart)

U.S. livestock: Cattle bounce after this week’s four-month lows

Plentiful hog supplies drag on futures

Chicago | Reuters — U.S. live cattle futures closed higher on Friday on bargain buying after the benchmark April contract fell to a 4-1/2-month low this week, with traders citing expectations for a seasonal pickup in beef demand, traders said. Benchmark April live cattle futures on the Chicago Mercantile Exchange settled up 1.8 cents at […] Read more


Analyzing the cattle-on-feed reports

Analyzing the cattle-on-feed reports

Market Update with Jerry Klassen: What looks like bearish news is sometimes the opposite


The Alberta and Saskatchewan cattle-on-feed reports can provide valuable information for cow-calf producers and backgrounding operators. Finishing feedlots often pay attention to the main numbers in the cattle-on-feed reports but fail to look at fine details such as the feeder cattle placements by weight category. In some cases, media reports suggest the report is bearish […] Read more

CME April 2020 lean hogs with 20-, 50- and 100-day moving averages. (Barchart)

U.S. livestock: Lean hogs edge up on hopes for Chinese demand

April live cattle up on short-covering

Chicago | Reuters — U.S. lean hog futures rose modestly on Thursday on technical buying and hopes China will step up purchases of U.S. agricultural goods including pork as the U.S.-China Phase One trade deal takes effect, brokers said. Benchmark April lean hog futures on the Chicago Mercantile Exchange settled up 0.3 cent at 64.075 […] Read more