This month two prairie farm families had reason to repeat some infamous lines spoken by the Grinch: “It came without wrapping. It came without tags. It came without packages, boxes or bags.”
The “it” is the use of a whole new line of farm equipment for next season, compliments of the Rocky Mountain Equipment dealership network. The two prize packages have an estimated combined value of over $300,000. It would be tough to put that in a box, and wrap it up. And I suspect winning a prize like that would make even the Grinch’s small heart grow three sizes in one day.
“We wanted the prizes to be big and substantial,” says Jim Wood, chief sales and operations officer at RME. “We wanted to showcase our different seasonal product offerings.”
The draw to select the two winners was made at RME’s Balzac dealership on the 8th of December.
One winner picked from Alberta was given the choice of five pieces of blue (New Holland) or red (Case IH) equipment to use on the farm through 2018. The winner chosen from RME’s Saskatchewan and Manitoba region had to take the Case IH line, because the dealership network doesn’t have an NH outlet there.
The machine package included a high-horsepower tractor (a Steiger in red or T9 in blue), sprayer, combine, loader tractor and skid steer. While the first four machines will need to go back at the end of the year, winners will get to keep the skid steers.
And RME threw in a year’s worth of digital ag optimization service and geo mapping of a half section of land.
“It wasn’t just about winning the equipment,” says Wood. “They get our AOS technology to support the equipment. Our Geomatics will come out and fly some land for them. It was about showing all the offerings from Rocky, not just the equipment.”
Winners will also get an expenses-paid trip to Grand Island, Nebraska, to drive a new combine off the assembly line at the CNH plant.
The contest was held as part of RME’s 10th anniversary celebrations. Starting early last early spring, customers could go online to the firm’s website and register to win the grand prize.
“Customers could go onto ultimaterockyexperience.com and enter,” Wood adds. “Once they did that, they were eligible. We ran numerous promotions throughout the year, and they could go on again and register for bonus entries.”
The number of participants far exceeded RME’s expectations, according to Wood. And he notes that CNH also participated in sponsoring the contest.
“Both Case IH and New Holland were awesome supporters of this,” he says. “Of course, they helped us supply the equipment.”
So who took home those prizes? In Saskatchewan, Kim and Lisa Boehm from Meadow Lake took the grand prize. In Alberta, it was Chris Anders of Penhold.
“At first, I wasn’t sure it was actually real,” Kim Boehm is quoted as saying in a press release from RME. He and Lisa run a mixed farming operation. And he mentions the Quadtrac tractor, combine and sprayer will be the machines they’ll be happiest to have.
Given the popular response to this event, Wood thinks RME may consider holding some types of contests in the future, but the prizes definitely won’t be this grand. At least, one would expect, until the dealership chain is able to put another decade of operation under its belt.