Most consumers want to know where their food is coming from, how it’s produced and to feel confident it’s safe and supports their values.

Sustainability closely linked to beef marketing

Consumers do want to know how beef is produced and who's producing it

It could be said that marketing and sustainability of the Canadian beef industry are joined at the hip. Without one, the other suffers. Dorothy Erickson, manager of veterinary services for Zoetis in Saskatoon, believes beef’s constructive marketing requires an understanding of its relationship to sustainability. “When we look at the big picture, I think it’s […] Read more

EU flags in front of the headquarters of the European Commission in Brussels. (Jorisvo/iStock/Getty Images)

EU countries approve deal to overhaul farming subsidies

Subsidies to focus on sustainability, 'eco-schemes'

Brussels | Reuters — European Union countries on Monday gave the green light to reforms of the bloc’s huge farming subsidy program, after a three-year battle over rules to make it greener and support smaller farms. Negotiators representing the EU’s 27 countries and European Parliament struck the deal on Friday to reform the Common Agricultural […] Read more


(Sansubba/iStock/Getty Images)

Feather sector’s on-farm upgrade program underway

Applications now being accepted for funding

The federal free trade compensation program to help Canada’s poultry and egg producers pay for on-farm upgrades, renovations and improvements is now taking applications. The $646.8 million, 10-year Poultry and Egg On-Farm Investment Program (PEFIP) is now formally underway, Agriculture Minister Marie-Claude Bibeau announced Monday. Each eligible Canadian producer is entitled to an amount proportional […] Read more

Walmart Canada bills itself as the first retailer in the country with an on-pack certified-sustainable claim for a line of beef products. (CNW Group/Walmart Canada)

Walmart locks in CRSB claim for in-store beef brand

Chain to be first retailer in Canada with certified-sustainable label on pack

The Canadian arm of Walmart has locked in enough of a supply of certified-sustainable beef to label its entire Your Fresh Market burger patty line accordingly. The retail giant announced Monday it’s now sourcing beef from “certified sustainable” farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). The company […] Read more


(Outdoorfarmshow.com)

Canada’s Outdoor Farm Show looks to lock in land base

GFM plans to buy research land for eastern Discovery Farm

As Canada’s Outdoor Farm Show goes digital this week, its operator is preparing to secure its real-world footprint in southern Ontario and put that real estate to year-round work. Glacier FarmMedia and the Ontario government on Tuesday announced their intent to work toward a land deal with the Agricultural Research Institute of Ontario (ARIO), which […] Read more

There are a number of 4R stewardship resources you can check out to find out what's best for your farm.

4R on 90 per cent of canola acres?

The Canola Council targets use of 4R nutrient practices on 90 per cent of acres by 2025

The Canola Council of Canada (CCC) wants to see growers utilizing 4R nutrient stewardship practices on 90 per cent of canola acres by 2025. “We have found there is a strong appetite for this from NGOs, and some food companies that have sustainability metrics and want to source sustainably produced products,” says Curtis Rempel, vice-president […] Read more


Sustainable agriculture is both a philosophy and a system of farming.

Redefining agricultural production

Organic, regenerative, sustainable. What do all of these new terms mean?

Agricultural production used to be basically divided into two camps; conventional and organic. The two production styles have clear delineations and are pretty much exclusive of each other. Today the lines between these systems are being blurred as farmers are beginning to embrace sustainable and regenerative agricultural practices. All of these different terms can be […] Read more

This is the type of information generated by the Fieldprint platform about an individual farmer’s field.

Telling the buyers what they want to know

The Field to Market Fieldprint Calculator puts a number on our ag sustainability

With consumers becoming more interested in sustainable agriculture and the food industry looking for sustainable inputs, Canadian organizations came together to make sure our crop industry is ready to respond, with firm answers. “In particular, this group was interested in advancing outcomes-based metrics, where we could measure things like greenhouse gas emissions, soil carbon, land […] Read more


A freighter is loaded with grain from a terminal at Vancouver’s Burrard Inlet. (Maxvis/iStock/Getty Images)

Grains sector backed to develop export rejection insurance

Code of practice for 'sustainable' crops also in works

The organization representing Canada’s crops sector will get public funding to develop an insurance plan against the “unpredictability” of export customers. Federal Agriculture Minister Marie-Claude Bibeau, speaking Wednesday at the CropConnect conference in Winnipeg, announced over $430,000 for the Canada Grains Council to develop a pilot insurance product for grain exporters. Such an insurance plan […] Read more

General Mills’ Steven Rosenzweig and Will Harris of White Oak Pastures test soil that has been under a regenerative management system.

General Mills’ interest in regenerative agriculture

From testing a sample farm’s GHG emissions to running a pilot project for oat growers

General Mills recently commissioned a study into the regenerative agricultural practices of a farm supplying grass-fed beef for some of the company’s products. The study was conducted by environmental sustainability consultants, Quantis, at White Oak Pastures, a 3,000-acre family farm in Bluffton, Georgia. The farm owner, Will Harris, began to shift the farm from conventional to […] Read more