Key players at the news conference announcing the new company to deliver BIXS include (from left) Larry Thomas, national co-ordinator of BIXS; Rob McNabb, general manager of the Canadian Cattlemen’s Association; Hubert Lau of ViewTrak, CEO of the new company; and Ted Power, president of ViewTrak.

BIXS being rolled out to the launch pad

New private partnership to take over pasture-to-packer tracking

A service established by the Canadian Cattlemen’s Association (CCA) over the past four years to carry information back and forth along the entire beef production chain is about to shed its training wheels. The Beef Information Xchange System — commonly known as BIXS — is about to begin a new era following the December announcement […] Read more