Promotional image of a man wearing a ball cap mowing using an Agco 2700E Series utility tractor.

Agco settles legal dispute with TAFE

Indian company will get ownership of the Massey Ferguson brand name exclusively in India, Nepal and Bhutan, but nowhere else

Agco and Tractors and Farm Equipment (TAFE) from India announced July 1 that they had settled their legal dispute, which began in 2024 over local ownership of the Massey Ferguson brand name and other concerns.






TAFE-built MF tractor.

Agco tries to shrug off TAFE

Since 1960 India-based TAFE Tractors has had a trademark agreement with Massey Ferguson, allowing it to produce tractors badged as MF for sale in that country. TAFE still builds newer versions of old MF tractors, including the very vintage model 35. The trademark agreement was most recently updated in 1994. However, Agco — which has […] Read more

Agco has acquired 85 per cent ownership of Trimble’s agricultural products line. Trimble products sold under the new joint venture will now have the brand name PTx Trimble.

New PTx brand a blend of precision farming systems

Joint Agco-Trimble venture combines digital technologies for both retrofit and OEM applications

As of early April there’s a new name on the precision farming landscape: PTx. It includes a joint Agco-Trimble venture that will take over Trimble’s existing agricultural products line as well as Agco’s JCA Technologies business under the newly-coined PTx Trimble brand. Agco has acquired an 85 per cent share in the j.v., while Trimble […] Read more


Agco’s new FarmerCore program aims to help dealers identify how best to enhance and expand their services across their sales territories.

Agco introduces FarmerCore dealer program

A retail-level development initiative aims to improve the company's overall service to farmers

When it comes time to buy equipment, the quality of the local dealer, or lack of one, has typically played a big part in many producers’ decisions. A good local dealer is a big advantage for farmers and helps drive sales. It’s a factor of which major brands are well aware. Since its inception in […] Read more

VIDEO: New Massey sprayer gets ‘logical’

VIDEO: New Massey sprayer gets ‘logical’

Massey Ferguson had its latest sprayer offering, the 500R, on full display at the National Farm Machinery Show earlier this month. The new 500R series sprayers come in two models: the 525R with 212 hp and a 740 gallon tank (2,800 litres) and a 530R at 235 hp and a 860 gallon tank (3,255 litres). […] Read more