These Super Spindle trees help apple growers increase efficiency and production.

Apples have come a long way, baby

Men cannot live by canola, wheat and barley alone. Put an apple on your plate

If you ever wonder where apples come from forget the notion they are produced in some lazy looking orchard, with grand, sprawling shady trees that have been growing for centuries under which you can spread a blanket for a picnic lunch before picking the next basket. Get ready for the Super Spindle. That was the […] Read more

I think what the consumer wants, and perhaps mostly demands, is a good-quality product, safe and healthy, hopefully tasty, and available at the lowest price possible.

What’s with “consumer demand?”

Both retailers and farm groups are using farm practices as a marketing pitch

I have to admit I am more than a little sceptical of the term “consumer demand.” If I believed every TV commercial, news report, magazine article and corporate pitch talking about consumer demand I doubt I’d be able to leave the house without running into an angry mob rallied in front of some office or […] Read more