Now, we turn to a critical yet often overlooked aspect of farm marketing: you must know when to alter your plan and when to stay the course. We’ll also explore common behavioural traps that derail even the best-laid strategies.

Don’t let greed, fear or wishful thinking steer you away from a solid plan
Organize your marketing strategies to balance maximizing revenue, ensuring cash flow and limiting risk
Predicting how global events will unfold is a struggle for even the most respected grain market observers
Trump tariffs could sink canola prices