farm mechanic with deere equipment

Deere expands customer repair capabilities northward

Customer Service Advisor and mobile app now available to Canadian owners

As “right-to-repair” advocates have increased pressure on major manufacturers in all industry sectors, some U.S. states have now introduced laws to mandate it. Those regulations, however, differ by state. For example, ag equipment manufactured after a certain date is included in Colorado’s law, while specifically excluded in Oregon’s. Aside from the push by legislators, the […] Read more



Martin Deerline dealership

Alberta Deere dealer chains merging

Martin Deerline and Agland aim to create Horizon Ag & Turf

Glacier FarmMedia –– Two Alberta John Deere dealer groups are joining forces. Martin Deerline and Agland intend to merge their operations effective July 31, forming a new entity known as Horizon Ag and Turf, “subject to necessary approvals and due diligence.” Terms of the merger deal weren’t disclosed in the companies’ announcement. “This partnership is […] Read more



Staff of SB Quantum at work. The Sherbrooke, Que. company was chosen to be part of John Deere’s annual Startup Collaborator program for 2024. It has developed technology based on a novel quantum magnetometer that can more accurately measure fluctuations in the Earth’s magnetic field.

A quantum-sensing startup gets Deere backing

John Deere's Startup Collaborator program helps new companies develop, explore innovative tech

Glacier FarmMedia — A Canadian firm that uses quantum sensing to improve navigation for autonomous vehicles is among six start-up companies from around the world that will be collaborating with John Deere. “This is a perfect opportunity to find a technology that’s really interesting that may have a large application to solving customer problems that […] Read more



(Romaset/iStock/Getty Images)

Colorado’s ag equipment right-to-repair bill signed into law

Bills introduced in 16 states

Reuters — Colorado’s governor signed the nation’s first right-to-repair legislation into law on Tuesday, giving the state’s farmers and ranchers the autonomy to fix their own equipment. The bill, which requires manufacturers such as Deere and Co. to provide manuals for diagnostic software and other aids, garnered bipartisan support as farmers grew increasingly frustrated with […] Read more

S.H. Dayton sponsorship signage at a 2018 motocross event. (S.H. Dayton Ltd. via Twitter)

Manitoba Deere dealer expands westward reach

Enns Bros. to buy Shoal Lake's S.H. Dayton

A major dealer of John Deere equipment in Manitoba is extending its catchment in the province’s west to include a long-established Deere shop. Winnipeg-based Enns Bros. announced Friday it has a deal in place to buy the assets of S.H. Dayton Ltd., a Deere equipment dealership at Shoal Lake, about 100 km northwest of Brandon. […] Read more


File photo of a John Deere X9 combine. (Deere.ca)

American Farm Bureau, Deere sign ‘right to repair’ memo

MOU to seek private-sector solutions

Chicago | Reuters — The American Farm Bureau Federation and machinery manufacturer Deere and Co. signed a memorandum of understanding on Sunday that ensures farmers have the right to repair their own farm equipment or go to an independent technician. As the agriculture sector accelerates its adoption of technology, the reliance on high-tech machinery such […] Read more

A GUSS semi-autonomous sprayer at work in an orchard. John Deere has partnered with the small company to sell sprayers through the Deere dealer network.

John Deere adds to robotic options

Partnership with GUSS Automation puts automated sprayers in Deere dealerships

Over a decade ago, John Deere senior executives made it clear the brand saw pursuing advanced technology as the way forward in the ag equipment business. Since then, Deere has introduced a steady stream of advanced digital systems, including the first fully autonomous tractor, an 8R, scheduled for market release this year. And when it […] Read more