Now, we turn to a critical yet often overlooked aspect of farm marketing: you must know when to alter your plan and when to stay the course. We’ll also explore common behavioural traps that derail even the best-laid strategies.
Tag Archives crop marketing
How to review and fine-tune your grain marketing plan
Don’t let greed, fear or wishful thinking steer you away from a solid plan
How your grain marketing plan helps you deal with volatile markets
Predicting how global events will unfold is a struggle for even the most respected grain market observers
Predicting how global events will unfold is a struggle for even the most respected grain market observers.
Post-harvest marketing plan time
With your crop in the bin, it’s time to get to the work of grain marketing
Your location will have had a big impact to your harvest outcome this year. Weather issues stressed crops across the Prairies. Whether you had a bumper crop or a poor crop, you need to review your marketing plan. This is the critical time when prices and trends can be set for the better part of […] Read more
Make sure your farm is competitive
Prairie farmers are going to have to stay on the ball to remain profitable in today’s markets
After some of my recent articles (see links at the right hand column of your screen) talking about what is happening around the world in primary agricultural production — which countries are leading the way and who we in Western Canada are going to have to compete against in the world markets — I have had […] Read more
Building a crop marketing strategy for your farm
Understanding Market Bulls and Bears: Use market information and your own numbers to build a marketing strategy that works
The more meetings you go to and the more speakers you listen to, the more market influencing factors you learn about which just continues to make “trying to figure the markets out” more confusing. Learning and gathering information is critical to helping you be successful in marketing your crops, but don’t let it overwhelm you […] Read more
Federal funding pledged for crop market development work
Canadian crop commodity groups getting federal AgriMarketing funding plan to put the money to work over five years — not just in salesmanship, but in developing their crops’ story for potential customers. Federal Agriculture Minister Gerry Ritz made two five-year funding announcements during the CropSphere 2015 conference Tuesday and Wednesday in Saskatoon: over $3.3 million […] Read more
Grain marketing, Mother Nature and Murphy’s Law
Some years anything that can go wrong, will. Avoid further trouble with these three marketing strategies
For many the first week of September 2014 was no doubt an agonizing experience as you had to sit by helplessly and watch it rain and snow and freeze. Undeniable proof that Mother Nature’s last name has to be Murphy, and she was in the mood to apply the full wrath of Murphy’s Law to […] Read more
Crop marketing tips for higher profits
Growing the crop is only half the battle. Now you'll need informed decisions
Canadian growers have benefitted from powerful innovations in recent years. From the introduction of new varieties to crop protection tools and better soil preservation practices, growers have a stronger chance of maximizing yield at harvest. But the job doesn’t end there. For growers to see the full benefits of a crop well-grown, they need to […] Read more
Cyber-Savvy Farmer
