The economists are right

Knowing your cost of production really does make a difference

As I write this article we are amid coronavirus and a limit-down cattle market for several days in a row. For the record, I am not admitting the economists were right about this event. But as I am redoing our yearly plan, reassessing our risk strategies and adjusting costs on the fly, I have to […] Read more

Defuse the potential for agriculture ‘Madvocacy’

Even with the facts, sometimes it is important to just listen

It seems that every day we are inundated with many opinions and ideas on what primary agricultural producers really need to do to improve the environment and serve our many masters. Based strictly on demographics, many of these intentions come from folks with little to no farm involvement or even those with an axe to […] Read more



In this line of work, offspring are welcome on the job site.

A job interview for a cow

It is important to find out who is working for whom

I have heard the statement “My cows need to work for me.” This leads to the somewhat logical question of “If a cow works for me, what should a job interview look like?” and further what answers I should hope to hear. Knowing that cow depreciation and cow herd maintenance are the two biggest costs […] Read more






Sean McGrath has some more thoughts on what might benefit the Canadian beef industry.

A vision of what the beef industry needs: Part 2

Canadian beef industry needs to think big to optimize its potential

Editor’s Note: This is part two of a three-part series by Alberta rancher and consultant Sean McGrath with some thoughts on actions to improve the Canadian beef industry. In Part 1, McGrath outlined the value of developing a vision statement for his own farm. Here are more thoughts on what he might include in a […] Read more


Coming up with a vision for the Canadian beef industry, ahead — keep it focused and simple.

A vision of what the beef industry needs: Part 3

It’s a big economic driver that needs smart, progressive leadership

Editor’s Note: This is Part 3 of a three-part series by Alberta rancher and consultant Sean McGrath with some thoughts on actions to benefit the Canadian beef industry. After a few more thoughts on where the industry is at today, McGrath takes a stab at what he thinks a vision statement might contain and welcomes […] Read more

For a bigger-picture view of the beef industry, there are several areas producers need to rethink.

A vision of what the beef industry needs: Part 1

Big Picture Thinking Part 1: The Canadian beef industry needs to think big to optimize its potential

Editor’s Note: This is part one of a three-part series by Alberta rancher and consultant Sean McGrath with his vision for the Canadian beef industry. A vision statement can be one of the most powerful tools available to a company. It sets the big-picture goal for a business and provides a framework for communication. A […] Read more