(Outback Guidance video screengrab via YouTube)

CNH to buy Outback Guidance’s parent firm

Case IH, New Holland maker to pay US$175 million for Hemisphere

CNH Industrial, parent of the Case IH. New Holland, Steyr and Flexi-Coil farm equipment brands, has signed a cash deal to buy satellite positioning tech firm Hemisphere GNSS, parent of the Outback Guidance aftermarket GPS, precision ag and autosteer business. CNH announced Thursday it will pay $175 million for Hemisphere, which has been owned since […] Read more

A CNH manufacturing plant at Sorocaba, west of Sao Paulo in southeastern Brazil. (Photo courtesy CNH Industrial)

CNH sees revenues rising to 2024 on precision agriculture plans

Margin at agricultural unit seen at 14.5 to 15.5 per cent

Milan | Reuters — Italian-American vehicle maker CNH Industrial on Tuesday gave guidance for a total revenue growth of up to 24 per cent through 2024 as it presented a new business plan after spinning off its truck, bus and engine units. In a bid to focus on its higher-margin agriculture and construction machine businesses, […] Read more


Two Raven OMNiPower (formerly DOT) machines at work in the field. (RavenPrecision.com)

CNH to buy Raven Industries

Heavy equipment maker to pay US$2.1 billion for precision ag firm

The parent company behind Case IH, New Holland, Flexi-Coil and Steyr farm equipment is set to absorb a significant U.S. supplier of precision ag tech to its product lines and others. CNH Industrial on Monday announced a friendly all-cash agreement to buy up all shares in Sioux Falls, South Dakota-based Raven Industries for about US$2.1 […] Read more

In early 2019, the DOT Power Platform, now owned by Raven Technologies, was shown to a group of producers and manufacturers’ representatives at a demonstration day in Arizona.

Where is the DOT?

Under Raven ownership, DOT continues on “validation program”

In 2019, SeedMaster’s DOT autonomous implement carriers (or power platforms as they’re now named) started work in paying customers’ fields for the first time. A handful of these machines were sold to farmers in Saskatchewan, all within driving distance of the SeedMaster manufacturing plant in Regina. When the company began commercialization of these units, they […] Read more


The U-shaped DOT A-U1 “loads” a SeedMaster row-crop planter on to its platform during a demonstration at Canada’s Outdoor Farm Show in September 2019. (Ralph Pearce photo)

U.S. firm buys remaining stake in DOT Technology

Majority owner Raven Industries buys full control

The U.S. precision ag manufacturer holding the controlling stake in a made-in-Canada self-guiding farm equipment platform has made a deal to buy up the balance. Raven Industries, which last November bought an undisclosed majority ownership share in DOT Technology — with an option to buy the remaining stake in the following 10 years — announced […] Read more

Norbert Beaujot’s DOT system, shown here in Woodstock, Ont. in September 2019, has a new majority owner in South Dakota-based Raven Industries. (Farmtario photo by John Greig)

U.S. manufacturer buys control of DOT Technology

A made-in-Canada self-guiding farm equipment platform has sold control of itself to one of its U.S. investors. Sioux Falls, S.D. precision agriculture manufacturer Raven Industries announced last week it has closed its deal to buy majority ownership in Regina-based DOT Technology Corp. for an undisclosed sum. DOT said the deal will allow it to “further […] Read more