Geared-down expectations

What are other machinery manufacturers telling their shareholders to expect as they plow ahead into 2024? CNH (Case IH, New Holland) For its first quarter (Q1) ending March 31, CNH said sales volumes in North America were down two per cent for higher-horsepower (over 140 hp) tractors, and down 15 per cent for lower-horsepower tractors, […] Read more




Agco’s new FarmerCore program aims to help dealers identify how best to enhance and expand their services across their sales territories.

Agco introduces FarmerCore dealer program

A retail-level development initiative aims to improve the company's overall service to farmers

When it comes time to buy equipment, the quality of the local dealer, or lack of one, has typically played a big part in many producers’ decisions. A good local dealer is a big advantage for farmers and helps drive sales. It’s a factor of which major brands are well aware. Since its inception in […] Read more


The process of farmer consultation on new equipment starts long before any metal is welded together.

Understanding farmers’ equipment needs

As the pace picks up on advancements in technology, consulting customers for their feedback becomes more important

A few years ago, I was invited to attend an R&D facility to test-drive a prototype version of an MFWD tractor with a CVT transmission — then I was asked to give my impressions of what I liked or didn’t like. It was interesting to participate in the early evaluation of a new tractor. Prototype […] Read more