Agco's Rogator sprayer brand has now been made part of the Fendt equipment lineup.

Fendt adopts the Rogator

Agco's sprayers now wear Fendt colours — what else has changed?

Longtime farmers will easily recognize the familiar yellow Rogator sprayers that have worked North American fields over the past few decades, but that eye-catching bright colour on their sheet metal has changed, as has the brand name they wear on their flanks. Parent company AGCO has transferred these sprayers over to its Fendt line of […] Read more

The new Massey Ferguson 9S is the company’s highest horsepower tractor in its lineup at up to 425 horsepower.  Photo: John Greig

Agritechnica update: A new big horsepower Massey, adjustable hay conditioning and automation matures

Massey Ferguson released its new high-horsepower 9S tractor at Agritechnica. It’s the next tractor for Massey Ferguson with the unique 18 cm gap between the cab and the engine, which makes it more conformable for the operator and with better sight lines. It’s also new highest horsepower tractor available from Massey Ferguson at 425 maximum […] Read more


Gerrit van der Scheer, CEO of Mechan’s parent firm Zweegers Equipment Group, with Toromont senior advisor Larry Moffatt (l-r). (Photo courtesy Mechan International)

Toromont to sell Manitoba Agco, Claas dealer chain

Dutch firm to buy AgWest

Canada’s Caterpillar equipment distributor for Manitoba and points east is set to sell a major Manitoba dealer of Agco’s farm equipment brands as well as the province’s exclusive dealer for Claas combines. Toromont Industries announced Monday it will sell its AgWest Ltd. arm to Dutch equipment distributor Mechan International, effective May 1. Neither company would […] Read more

Agco brings the popular small-frame utility tractor to North America.

The Fendt 200 Vario has arrived

Agco brings the popular small-frame utility tractor to North America

While Agco has been busy expanding the global reach of its Fendt brand over the past decade, it has been adding more machines to the Fendt product line too, with the stated intention of making it a full-line brand. It has also been steadily making more of the tractor models it offers to European farmers […] Read more


Five new, larger, seventh-generation 700 series Fendt tractors offer 203 to 303 peak engine horsepower.

New Fendt 700 series models

Seventh-generation models push the range to 303 horsepower

In late August, AGCO held an international press conference livestreamed from Germany, which focused on its Fendt brand. Attending that event (virtually) meant setting the alarm clock to be ready for its 3:30 a.m. Central Daylight Time start in Manitoba. Typical of press conferences held in Germany, it was loaded with a lot of detailed […] Read more

A unit from Massey Ferguson’s VE Series of planters. (News.agcocorp.com)

Agco ransomware attack disrupts equipment sales

Dealerships cut off from parts ordering system

Reuters — U.S. agricultural equipment maker Agco Corp. said on Friday a ransomware attack was affecting operations at some of its production facilities, and dealers said tractor sales had been stalled during the crucial planting season. Georgia-based Agco, whose brands include Massey Ferguson, Fendt, Challenger and Valtra, said in a statement it expects operations at […] Read more


Will Greeneye Technology’s precision spray system soon become an option on Fendt Rogator sprayers? AGCO announced last December it has become an investor in Greeneye.

AGCO invests in Greeneye Technology

In mid-December last year, AGCO announced it had made an equity investment in Israel-based Greeneye Technology, acquiring 2.9 per cent of the young startup firm that has begun offering retrofit precision-spraying technology. The Greeneye system is based on artificial intelligence and deep machine learning, which enables intelligent, real-time decisions in the field that can significantly […] Read more

Fendt’s new 300 series 100- to 132-horsepower utility class tractors are now available in North America.

Fendt 300 Vario Gen4 tractors arrive

The promised new 300 series tractors now available for order

Last July, during a global press conference streamed live online from Fendt Headquarters in Marktoberdorf, Germany, AGCO’s premiere brand promised North American farmers they would soon see the Fendt 300 series tractors arrive on these shores. In August, the brand followed through on that promise and announced the utility class 300 series models are now […] Read more


Fendt’s Ideal combines now offer AutoDock, an automated header attachment system.

AGCO introduces the AutoDock for Ideal combines

The Ideal can connect to a head in just five seconds

Harvest is that time of year when every minute counts, and there probably isn’t a grower who hasn’t cut corners in some way to save time and cover a few more acres while the weather holds. Taking a gamble by not removing a very wide header from a combine to move it down a public […] Read more

AGCO’s Fendt brand has entered into a long-term partnership with Geringhoff. Germany-based Geringhoff is a combine header manufacturer, which builds a wide range of models, including flex draper headers, corn pickers and headers for specialty crops.

Geringhoff partners with AGCO

Last December, AGCO’s Fendt brand announced it had entered into a “long-term partnership” with Geringhoff, a combine header manufacturer based in the Westphalia region of Germany. Geringhoff builds a pretty wide range of models, including flex draper headers, corn pickers and headers for specialty crops. Geringhoff’s offerings also include the Harvest Star Vario, which features […] Read more