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I think what the consumer wants, and perhaps mostly demands, is a good-quality product, safe and healthy, hopefully tasty, and available at the lowest price possible.
Columns, Hart Attacks

What’s with “consumer demand?”

Both retailers and farm groups are using farm practices as a marketing pitch

By
I have to admit I am more than a little sceptical of the term “consumer demand.” If I believed every TV commercial, news report, magazine article and corporate pitch talking about consumer demand I doubt I’d be able to leave the house without running into an angry mob rallied in front of some office or […] Read more
That’s the way we’ve always done it
Columns, Crops

That’s the way we’ve always done it

How much can large-scale farmers to change to meet urban consumer demands?

By
Traditions are thoughtless, lazy, convenient, oh, I could go on. Because you’ve always done something a certain way is not a reason for anything. It’s not an argument. And it’s certainly should never be used to retaliate against new ideas, new ways of doing things, that creep up in the agriculture world. Before you get […] Read more

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