The Canadian Roundtable for Sustainable Beef’s youth councillor will be supported in her role with funding from McDonalds’s Canada and Cargill.
Tag Archives Canadian Roundtable for Sustainable Beef
McDonald’s, Cargill fund youth councillor position with Canadian Roundtable for Sustainable Beef
Sustainability closely linked to beef marketing
Consumers do want to know how beef is produced and who's producing it
It could be said that marketing and sustainability of the Canadian beef industry are joined at the hip. Without one, the other suffers. Dorothy Erickson, manager of veterinary services for Zoetis in Saskatoon, believes beef’s constructive marketing requires an understanding of its relationship to sustainability. “When we look at the big picture, I think it’s […] Read more
Beef sector aims for new 2030 targets
Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade
The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds Council, Beef Cattle Research Council, Canada Beef, The National Cattle Feeders’ Association, Canadian Meat Council and Canadian Roundtable for Sustainable Beef have announced new 2030 […] Read more
Public input sought on sustainable beef indicators
Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, has released its new draft […] Read more
Consumers want sustainable beef, but defining that may be murky
CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers […] Read more
Cyber-Savvy Farmer
