As consumers run short of disposable income in 2024, it is expected there will be a reduced demand for beef.

USDA increases beef production forecasts

Market Update with Jerry Klassen: All factors suggest the winds of market change are beginning to blow

Alberta fed cattle prices during November were averaging $385/cwt on a dressed basis, down $5/cwt from 30 days earlier. Live prices f.o.b. feedlot in southern Alberta were quoted in the range of $228/cwt to $230/cwt, the lowest since May. The market has come under pressure as U.S. beef forecasts for the first half of 2024 […] Read more

In Western Canada, market-ready fed cattle supplies are expected to exceed year-ago levels from January through March by 20,000 head each month.

All signs point toward herd expansion

Market Update: Cow-calf operators and backgrounders need to adjust marketing strategy

During the first half of October, Alberta packers were buying fed cattle on a dressed basis at average prices of $390/cwt. Live prices f.o.b the feedlot in southern Alberta were quoted at $233/cwt. The Alberta fed cattle market was unchanged from 30 days earlier. Market-ready supplies in the U.S. will tighten during the fourth quarter […] Read more


With the calf market becoming more defined as the fall run moves into high gear,  mixed steers averaging 500 pounds are readily trading in the range of $415-$425/cwt across the prairies.

There’s a hint of U.S. beef herd expansion

Market Update with Jerry Klassen: Short supplies and consumer demand keep cattle prices near historical highs

As of late September, Alberta packers were buying fed cattle on a dressed basis at an average price of $390/cwt delivered. Live prices f.o.b. southern Alberta feedlot were quoted in the range of $230-$232/cwt. Fed cattle prices were relatively unchanged from 30 days earlier. Market-ready supplies are down from a year ago on both sides […] Read more

(Photo courtesy Canada Beef Inc.)

Klassen: Lower beef production forecasts support feeder complex

Major feedlots seen aggressive on quality calves

Compared to last week, western Canadian yearling markets traded $2-$4 on either side of unchanged. Calf markets were steady to $5 higher on average, with stronger buying interest on preconditioned weaned steer calves. Light calves weighing under 500 lbs. appeared to jump $10-$20 in certain regions. This past week, focus of finishing feedlots switched from […] Read more


To counter negative perceptions about the beef industry, a team of research scientists at the Lethbridge Research and Development Centre launched a podcast in 2021 aimed at getting the science-based facts out.

Why you should tune in to ‘Cows on the Planet’

Podcast is intended to inform non-farmers about what’s real in beef production

The livestock industry faces many challenges, including bad press from environmental and animal rights groups that want people to think that raising food animals is unethical or damaging to the planet. Many controversies surround beef cattle production, and many arguments against raising cattle or eating beef are not based on science. To counter some of […] Read more

Gurpreet Lidder, along with family members, operates an 80-acre fruit farm
near the B.C. Southern Interior community of Keremeos, producing a wide
range of fruit through farm gate sales as well as to wholesale markets.

Another excellent crop of young farmer nominees

Horticulture, beef and dairy production, along with conventional and organic crops — a year of diversity

A panel of judges will be faced with a difficult challenge in Saskatoon later this month as they look to select two national winners from a field of seven diverse, well-managed farming operations from across Canada. From tree fruit production to grass-fed beef, mixed farming to organic crop production, and dairy farming to potato production, […] Read more


Lower beef production driving the feeder cattle market

Lower beef production driving the feeder cattle market

Market Update with Jerry Klassen: Both U.S. and Canadian producers expected to hold on to replacement heifers

Canadian beef production for the 2021 calendar year was estimated at 3.258 million tonnes, up seven per cent from the 2020 output of 3.057 million tonnes. U.S. commercial beef production was estimated at 27.950 billion pounds, which is a record high. This is up three per cent from the 2020 U.S. production of 27.174 billion […] Read more

Most consumers want to know where their food is coming from, how it’s produced and to feel confident it’s safe and supports their values.

Sustainability closely linked to beef marketing

Consumers do want to know how beef is produced and who's producing it

It could be said that marketing and sustainability of the Canadian beef industry are joined at the hip. Without one, the other suffers. Dorothy Erickson, manager of veterinary services for Zoetis in Saskatoon, believes beef’s constructive marketing requires an understanding of its relationship to sustainability. “When we look at the big picture, I think it’s […] Read more



(Photo courtesy Canada Beef Inc.)

Cattle market in a transition stage

Market Update with Jerry Klassen: It may take a coronavirus vaccine before beef demand improves

During the last half of October, Alberta packers were buying fed cattle on a live basis in the range of $134 to $136 f.o.b. the feedlot, which is relatively unchanged from the average price levels in September. At the same time, fed cattle in the U.S. Southern Plains were selling at US$108, up about US$6 […] Read more