John Deere’s 8R autonomous tractor is pictured at Jensen Test Farm at Bondurant, Iowa, just northeast of Des Moines, on April 28, 2022. (Photo: Reuters/Bianca Flowers)

Deere tapping into Apple-like tech model to drive revenue

'Hopefully the costs will be paid back in the long run'

Bondurant, Iowa | Reuters — Deere and Co. has sold its tractors and other equipment to farmers for decades, but the world’s largest agriculture machinery manufacturer is tearing a page from the technology world’s playbook — combining cutting-edge hardware with software and subscription models to drive revenue growth. In a world with a dwindling number […] Read more

(Dave Bedard photo)

Agco buys Manitoba ag autonomy firm JCA

Massey, Fendt maker boosts precision ag capacity

International farm equipment maker Agco is aiming to boost its bench strength in the precision agriculture and autonomous ag sectors by buying a Prairie software and hardware company known for both. Agco, the maker of machinery brands including Massey Ferguson, Fendt, Challenger and Valtra, said Monday it has bought Winnipeg-based JCA Technologies for an undisclosed […] Read more


John Deere announced the market introduction of its first fully autonomous 8R tractor, designed to work alone in tillage applications.

John Deere to release robotic 8R tractor

Tillage work is first of many fully autonomous field functions to come

In early January at the Consumer Electronics Show in Las Vegas, Nev., John Deere held what may arguably be a milestone press conference. The green brand announced it was set to launch commercial sales of a fully autonomous 8R tractor designed to work alone in tillage applications when mated with Deere’s Tru-Set chisel plow. In […] Read more