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Agco’s new FarmerCore program aims to help dealers identify how best to enhance and expand their services across their sales territories.
Equipment, Machinery

Agco introduces FarmerCore dealer program

A retail-level development initiative aims to improve the company's overall service to farmers

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When it comes time to buy equipment, the quality of the local dealer, or lack of one, has typically played a big part in many producers’ decisions. A good local dealer is a big advantage for farmers and helps drive sales. It’s a factor of which major brands are well aware. Since its inception in […] Read more
Boasting a power rating of 673, the Fendt MT 1167n Vario is the biggest model in Agco’s tractor stable.
Equipment, Machinery

The horsepower race is back on again

Recent tractor models boast increased power ratings at most brands

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When the maximum horsepower ratings of production tractors hit 500 several years ago, I recall seeing a magazine editor ask the question, “Will we ever see 600?” For several seasons there’s been a kind of yellow flag in the race as brands just lap the track holding their positions — but all of that seems […] Read more
Agco's Rogator sprayer brand has now been made part of the Fendt equipment lineup.
Machinery

Fendt adopts the Rogator

Agco's sprayers now wear Fendt colours — what else has changed?

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Longtime farmers will easily recognize the familiar yellow Rogator sprayers that have worked North American fields over the past few decades, but that eye-catching bright colour on their sheet metal has changed, as has the brand name they wear on their flanks. Parent company AGCO has transferred these sprayers over to its Fendt line of […] Read more
The new Massey Ferguson 9S is the company’s highest horsepower tractor in its lineup at up to 425 horsepower. Photo: John Greig
Machinery

Agritechnica update: A new big horsepower Massey, adjustable hay conditioning and automation matures

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Massey Ferguson released its new high-horsepower 9S tractor at Agritechnica. It’s the next tractor for Massey Ferguson with the unique 18 cm gap between the cab and the engine, which makes it more conformable for the operator and with better sight lines. It’s also new highest horsepower tractor available from Massey Ferguson at 425 maximum […] Read more
Rob Painter (l) and Eric Hansotia, CEOs of Trimble and Agco respectively, agreed on Sept. 28, 2023 to combine their precision ag arms into a new joint venture. (Trimble via PRNewswire)
Crops, Machinery

Trimble Ag, Agco’s JCA link up for new precision ag venture

Agco gets majority control of a new precision ag and autonomy firm; Agco's GSI brand and others now under separate review

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Global positioning tech firm Trimble is set to sell its precision ag business into a new joint-venture company that will include farm machinery maker Agco’s made-in-Manitoba autonomy arm. From farmers’ perspective, the two companies say their combined technology offering is expected to offer “seamless integration and connectivity across geographies, equipment brands and the crop life […] Read more
A Massey Ferguson MF 5S series tractor. (Agcocorp.com)
Crops, Machinery

Agco, Kubota sign onto U.S. right-to-repair pledge

Firms join Deere, CNH in pacts with Farm Bureau

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Two more major ag equipment makers have signed onto a framework that would grant farmers and independent repair shops in the United States reasonable access to the means to repair their machines. The Washington, D.C.-based American Farm Bureau Federation (AFBF) on Monday announced it had reached memorandums of understanding (MOUs) with equipment firms Agco and […] Read more
Gerrit van der Scheer, CEO of Mechan’s parent firm Zweegers Equipment Group, with Toromont senior advisor Larry Moffatt (l-r). (Photo courtesy Mechan International)
Crops, Machinery

Toromont to sell Manitoba Agco, Claas dealer chain

Dutch firm to buy AgWest

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Canada’s Caterpillar equipment distributor for Manitoba and points east is set to sell a major Manitoba dealer of Agco’s farm equipment brands as well as the province’s exclusive dealer for Claas combines. Toromont Industries announced Monday it will sell its AgWest Ltd. arm to Dutch equipment distributor Mechan International, effective May 1. Neither company would […] Read more
Last December, CNH Industrial unveiled a prototype of its soon-to-be-released battery electric, autonomous tractor. It was presented as a New Holland, but it will also be available as a Case IH when commercially released in late 2023.
Equipment, Machinery

CNH introduces the T4 Electric Power

Electric and autonomous utility tractor about to hit the market

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Last month, CNH Industrial, parent company of Case IH and New Holland, announced the pending introduction of the ag equipment industry’s first battery electric, fully autonomous tractor. A prototype version of it was on display for the first time at a media day in Phoenix, Ariz., in early December. It wore New Holland blue and […] Read more
The new Core engine design from Agco Power is designed to eventually run on alternative fuels, such as hydrogen.
Equipment, Machinery

Agco Power introduces the Core engine platform

New engine designed for compatibility with alternative fuels

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Last October, Agco said it had taken what it called a “radical step towards carbon neutral engines” with the debut of its new Core diesel engine platform. The company claims this new engine will eventually be capable of running on a range of new fuel types. Proposed future environmental regulations in many countries threaten to […] Read more
AGCO executives say by providing farmers with retrofit precision technologies, the company can help them meet future climate change regulations.
Equipment, Machinery

Precision technologies to help meet climate targets

AGCO focuses on making precision tech available for the retrofit market

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Back in March, the federal government announced it was proposing a goal of reducing greenhouse gas (GHG) emissions from the use of synthetic fertilizer on Canadian farms by 30 per cent. While ambitious, it’s much lower than the mandated 55 per cent reduction European farmers are facing. “The government is focused on meeting this emissions […] Read more

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