AGCO executives say by providing farmers with retrofit precision
technologies, the company can help them meet future climate change
regulations.

Precision technologies to help meet climate targets

AGCO focuses on making precision tech available for the retrofit market

Back in March, the federal government announced it was proposing a goal of reducing greenhouse gas (GHG) emissions from the use of synthetic fertilizer on Canadian farms by 30 per cent. While ambitious, it’s much lower than the mandated 55 per cent reduction European farmers are facing. “The government is focused on meeting this emissions […] Read more

AGCO celebrated the millionth Massey Ferguson tractor to be built at its assembly plant in Beauvais, France.

AGCO celebrates anniversaries

Massey Ferguson and Gleaner celebrate their longevity

Equipment brands like to celebrate production milestones. They show a longevity that is important in cementing buyer confidence, give the companies a reason for a little added publicity, they’re great morale builders for the employees,and, let’s face it, a great reason for a party. In June, AGCO had significant milestones to celebrate. First, there was […] Read more


AGCO/Fendt has used facilities at its Germany factory to help house Ukrainian refugees.

AGCO/Fendt makes humanitarian effort

Brand provides housing for Ukrainian refugees

In 2016, while speaking at a major press event at Agritechnica in Germany, then-AGCO CEO Martin Richenhagen veered a little off the topic of new machinery introductions — something not entirely uncharacteristic for him. He had another thing on his mind that needed to be said. At the time, Europe was grappling with a refugee […] Read more

A unit from Massey Ferguson’s VE Series of planters. (News.agcocorp.com)

Agco ransomware attack disrupts equipment sales

Dealerships cut off from parts ordering system

Reuters — U.S. agricultural equipment maker Agco Corp. said on Friday a ransomware attack was affecting operations at some of its production facilities, and dealers said tractor sales had been stalled during the crucial planting season. Georgia-based Agco, whose brands include Massey Ferguson, Fendt, Challenger and Valtra, said in a statement it expects operations at […] Read more


(Dave Bedard photo)

Agco buys Manitoba ag autonomy firm JCA

Massey, Fendt maker boosts precision ag capacity

International farm equipment maker Agco is aiming to boost its bench strength in the precision agriculture and autonomous ag sectors by buying a Prairie software and hardware company known for both. Agco, the maker of machinery brands including Massey Ferguson, Fendt, Challenger and Valtra, said Monday it has bought Winnipeg-based JCA Technologies for an undisclosed […] Read more

Here in Canada, the war caused a shakeup on the board of directors at Buhler Industries, the parent company of Winnipeg-based Versatile (shown above) and Farm King, with the removal of Konstantin Babkin, a public supporter of the Russian action.

Machinery brands comply with global sanctions against Russia

All major equipment brands suspend shipments to Russia and Belarus

As virtually the entire western world has moved to hold Russia accountable for its invasion of Ukraine, significant economic sanctions have been levied against the country and its accomplice state, Belarus. The sanctions have significantly isolated the two nations from much of the global economy. That includes cutting them off from western agricultural equipment. CNH […] Read more


AGCO has introduced an updated line of windrowers, the WR series, under its Hesston by Massey Ferguson brand.

New windrowers from AGCO

Hesston by Massey Ferguson brand introduces the new WR series

[UPDATED: April 20, 2022] As AGCO celebrates 75 years of the Hesston brand, which under that company’s ownership is now known by the “Hesston by Massey Ferguson” moniker, it is marking the occasion with the introduction of an updated line of windrowers. Hesston has been a well-known name in the hay and forage business for […] Read more

Will Greeneye Technology’s precision spray system soon become an option on Fendt Rogator sprayers? AGCO announced last December it has become an investor in Greeneye.

AGCO invests in Greeneye Technology

In mid-December last year, AGCO announced it had made an equity investment in Israel-based Greeneye Technology, acquiring 2.9 per cent of the young startup firm that has begun offering retrofit precision-spraying technology. The Greeneye system is based on artificial intelligence and deep machine learning, which enables intelligent, real-time decisions in the field that can significantly […] Read more


In 2015, Amazone had developed technology capable of identifying weeds in fallow fields and selectively spraying them. Now the company is field testing a sprayer that can identify weeds in a growing crop.

Green-on-green spray technology on the horizon

Amazone field tests sprayer with in-crop selective spraying capabilities

In 2021, both John Deere and AGCO announced they were developing selective spraying technologies. Deere introduced its See and Spray Select as an option on model year 2022 400 and 600 series sprayers. That system is capable of identifying weeds in fallow fields and selectively spraying them. It’s what the industry now calls “green-on-brown” technology […] Read more

New 8S series Massey Ferguson tractors span the 205- to 265-horsepower range.

AGCO debuts 5S and 8S Massey Ferguson tractors

Utility and high-horsepower models based on new designs

Producers in the market for a new tractor now have some additional models to consider. AGCO’s Massey Ferguson brand is introducing the 5S and larger 8S series, with all-new designs that incorporate a range of new features. The 5S series will offer three models from 115 to 145 horsepower. The line made its North American […] Read more