Agco has acquired 85 per cent ownership of Trimble’s agricultural products line. Trimble products sold under the new joint venture will now have the brand name PTx Trimble.

New PTx brand a blend of precision farming systems

Joint Agco-Trimble venture combines digital technologies for both retrofit and OEM applications

As of early April there’s a new name on the precision farming landscape: PTx. It includes a joint Agco-Trimble venture that will take over Trimble’s existing agricultural products line as well as Agco’s JCA Technologies business under the newly-coined PTx Trimble brand. Agco has acquired an 85 per cent share in the j.v., while Trimble […] Read more

Agco’s new FarmerCore program aims to help dealers identify how best to enhance and expand their services across their sales territories.

Agco introduces FarmerCore dealer program

A retail-level development initiative aims to improve the company's overall service to farmers

When it comes time to buy equipment, the quality of the local dealer, or lack of one, has typically played a big part in many producers’ decisions. A good local dealer is a big advantage for farmers and helps drive sales. It’s a factor of which major brands are well aware. Since its inception in […] Read more


Boasting a power rating of 673, the Fendt MT 1167n Vario is the biggest model in Agco’s tractor stable.

The horsepower race is back on again

Recent tractor models boast increased power ratings at most brands

When the maximum horsepower ratings of production tractors hit 500 several years ago, I recall seeing a magazine editor ask the question, “Will we ever see 600?” For several seasons there’s been a kind of yellow flag in the race as brands just lap the track holding their positions — but all of that seems […] Read more

Agco's Rogator sprayer brand has now been made part of the Fendt equipment lineup.

Fendt adopts the Rogator

Agco's sprayers now wear Fendt colours — what else has changed?

Longtime farmers will easily recognize the familiar yellow Rogator sprayers that have worked North American fields over the past few decades, but that eye-catching bright colour on their sheet metal has changed, as has the brand name they wear on their flanks. Parent company AGCO has transferred these sprayers over to its Fendt line of […] Read more


The new Massey Ferguson 9S is the company’s highest horsepower tractor in its lineup at up to 425 horsepower.  Photo: John Greig

Agritechnica update: A new big horsepower Massey, adjustable hay conditioning and automation matures

Massey Ferguson released its new high-horsepower 9S tractor at Agritechnica. It’s the next tractor for Massey Ferguson with the unique 18 cm gap between the cab and the engine, which makes it more conformable for the operator and with better sight lines. It’s also new highest horsepower tractor available from Massey Ferguson at 425 maximum […] Read more

Rob Painter (l) and Eric Hansotia, CEOs of Trimble and Agco respectively, agreed on Sept. 28, 2023 to combine their precision ag arms into a new joint venture. (Trimble via PRNewswire)

Trimble Ag, Agco’s JCA link up for new precision ag venture

Agco gets majority control of a new precision ag and autonomy firm; Agco's GSI brand and others now under separate review

Global positioning tech firm Trimble is set to sell its precision ag business into a new joint-venture company that will include farm machinery maker Agco’s made-in-Manitoba autonomy arm. From farmers’ perspective, the two companies say their combined technology offering is expected to offer “seamless integration and connectivity across geographies, equipment brands and the crop life […] Read more


A Massey Ferguson MF 5S series tractor. (Agcocorp.com)

Agco, Kubota sign onto U.S. right-to-repair pledge

Firms join Deere, CNH in pacts with Farm Bureau

Two more major ag equipment makers have signed onto a framework that would grant farmers and independent repair shops in the United States reasonable access to the means to repair their machines. The Washington, D.C.-based American Farm Bureau Federation (AFBF) on Monday announced it had reached memorandums of understanding (MOUs) with equipment firms Agco and […] Read more

Gerrit van der Scheer, CEO of Mechan’s parent firm Zweegers Equipment Group, with Toromont senior advisor Larry Moffatt (l-r). (Photo courtesy Mechan International)

Toromont to sell Manitoba Agco, Claas dealer chain

Dutch firm to buy AgWest

Canada’s Caterpillar equipment distributor for Manitoba and points east is set to sell a major Manitoba dealer of Agco’s farm equipment brands as well as the province’s exclusive dealer for Claas combines. Toromont Industries announced Monday it will sell its AgWest Ltd. arm to Dutch equipment distributor Mechan International, effective May 1. Neither company would […] Read more


Last December, CNH Industrial unveiled a  prototype of its soon-to-be-released battery electric, autonomous tractor. It was presented as a New Holland, but it will also be available as a Case IH when commercially released in late 2023.

CNH introduces the T4 Electric Power

Electric and autonomous utility tractor about to hit the market

Last month, CNH Industrial, parent company of Case IH and New Holland, announced the pending introduction of the ag equipment industry’s first battery electric, fully autonomous tractor. A prototype version of it was on display for the first time at a media day in Phoenix, Ariz., in early December. It wore New Holland blue and […] Read more

The new Core engine design from Agco Power is designed to eventually run on alternative fuels, such as hydrogen.

Agco Power introduces the Core engine platform

New engine designed for compatibility with alternative fuels

Last October, Agco said it had taken what it called a “radical step towards carbon neutral engines” with the debut of its new Core diesel engine platform. The company claims this new engine will eventually be capable of running on a range of new fuel types. Proposed future environmental regulations in many countries threaten to […] Read more