Deere taps startups to explore sensing, AI tech for farm uses

Five companies join Startup Collaborator Program to test emerging tools in soil sensing, machine monitoring, robotics

Published: 2 hours ago

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Startup company resonAg, part of John Deere’s 2026 Startup Collaborator cohort, is developing miniaturized MRI-based sensing tools aimed at improving soil analysis for precision agriculture. Photo: Don Norman

John Deere has named five companies to its 2026 Startup Collaborator Program, part of a corporate development initiative aimed at exploring emerging technologies in sensing, analytics and robotics.

Launched in 2019, the program pairs Deere with hand-selected startups for year-long, project-based collaborations designed to test how emerging technologies perform in agricultural and construction use cases. It is not primarily an acquisition or investment vehicle.

“We’ve intentionally designed it that way,” said Colton Salyards, who manages the program within Deere’s corporate development and strategy group.

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“The program was never designed to be an investment or an acquisition vehicle.”

WHY IT MATTERS: Emerging sensing and AI technologies could eventually improve soil analysis, equipment uptime and precision decision-making on farms.

Instead, Deere and each startup define a joint project, outlining objectives on both sides and evaluating how a given technology might perform in agricultural or construction use cases.

With the addition of this year’s five companies, Deere will have worked with 42 startups through the program.

Each year, Salyards said, public announcements of the cohort generate significant inbound interest from startups hoping to participate. The response can be “overwhelming,” but the companies selected stand out.

“There’s a key reason why we’ve selected them,” he said.

“There are use cases across agriculture that we believe could be of tremendous customer value.”

Sensor sensibility

Among the 2026 cohort is Australian firm resonAg, which is adapting miniaturized MRI-based sensing technology — technology originally developed for medical imaging, and later adapted for industries such as mining and oil and gas — for use in advanced soil sensing.

Deere is exploring how that sensing capability could support precision agriculture applications.

“This is of huge importance for precision agriculture,” he said.

“Imagine a planting system that can sense and act in real time to conditions across the field.”

Another company, AIRS ML, is developing edge-AI systems that combine machine sensor data with on-device machine learning to predict equipment failures in real time. The goal is to improve uptime by identifying potential maintenance issues before they lead to breakdowns.

One of Aerobotics’ software products, TrueFruit Grade, is billed as “turn(ing) your smartphone into an advanced fruit measuring tool.” Photo: Aerobotics video screengrab via YouTube
One of Aerobotics’ software products, TrueFruit Grade, is billed as “turn(ing) your smartphone into an advanced fruit measuring tool.” Photo: Aerobotics video screengrab via YouTube

The remaining companies in the cohort include:

  • IoTag, which focuses on telematics and mixed-fleet performance insights.
  • TorqueAGI, which is developing AI foundation models for robotics.
  • Aerobotics, which applies drone imagery and computer vision to specialty crop production.

While not designed as an acquisition vehicle, the program has, in two instances, led to investment or acquisition when the strategic fit aligned. Salyards emphasized that integration into Deere equipment is not the default outcome.

“This is one vehicle among many that we use to understand what innovative companies are out there,” he said.

“Ultimately, it helps us determine how well those technologies could fit for our ag and construction customers.”

About the author

Don Norman

Don Norman

Associate Editor, Grainews

Don Norman is an agricultural journalist based in Winnipeg and associate editor with Grainews. He began writing for the Manitoba Co-operator as a freelancer in 2018 and joined the editorial staff in 2022. Don brings more than 25 years of journalism experience, including nearly two decades as the owner and publisher of community newspapers in rural Manitoba and as senior editor at the trade publishing company Naylor Publications. Don holds a bachelor’s degree in International Development from the University of Winnipeg. He specializes in translating complex agricultural science and policy into clear, accessible reporting for Canadian farmers. His work regularly appears in Glacier FarmMedia publications.

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