Your Reading List

Agritechnica to focus on ‘green productivity’

Show theme is advancing yields with environmentally friendly technologies

Published: March 14, 2023

,

Agritechnica has resumed its normal show schedule, with the next event to be held this coming November in Hannover, Germany.

With the resumption of its normal schedule after COVID-19 forced a delay and finally cancellation of its last event, Agritechnica, the world’s premiere ag equipment exhibition, will hold its next event this coming November in Hannover, Germany — assuming there are no further global disruptions.

The German Agricultural Society, known as DLG, stages the show, which will run Nov. 12-18. The theme for this year’s event will be “green productivity, meaning the focus will be on the challenges of modern crop farming and how agriculture can increase productivity while protecting the soil, climate and environment.

“Agritechnica offers the most comprehensive and varied trade fair program for international arable and crop farming — from crop protection sprayers to drones, from tractors to autonomous equipment systems, from combine harvesters to digital assistance systems,” says Timo Zipf, Agritechnica project manager. “The exhibition presents not only established standards and applicable innovations for farming practitioners, but also visions for efficient and sustainable agriculture worldwide.”

autonomous equipment and advanced technologies
Agritechnica will focus on the newest in autonomous equipment and advanced technologies. photo: DLG

In addition to hundreds of exhibits, Agritechnica will include a technical program offering live events and demonstrations. This year the show will add a new series of “expert stages” that will look at topics like smart spraying, smart and remote sensing, connectivity, autonomous farm equipment and alternative powertrain systems. There will also be discussions around how to achieve greater efficiency and resource conservation in the field through tires, ballasting and assistance systems.

Read Also

New Holland PowerStar

New high-spec utility tractors coming from New Holland

New Holland wants its newest PowerStar utility tractors, the 110 and 120, to provide that segment’s versatility but with the sorts of power, technology and operator comfort farmers see in “production-class” ag tractors.

All of the presentations in the technical program will feature real-time translation into a number of languages, almost always including English.

Agritechnica will have another “first” this year with the addition of an area dedicated to the topic of renewable energies. Photovoltaics, electrical storage and wind power are currently relevant topics for farmers, notes DLG, adding “the legal and political framework conditions for renewables are developing rapidly.” Generally, discussions around climate-friendly energy sources have been much more intense in Europe than in North America.

Past Agritechnica events have regularly attracted around 450,000 visitors from around the world, so anyone planning to attend is advised to make travel arrangements early. That is particularly true for hotel reservations, which typically sell out for hotels closest to the fairgrounds months in advance.

Agritechnica
Agritechnica will include numerous technical sessions offering live events and demonstrations. The headphones folks are wearing in this photo from a past event are to accommodate real-time translation to their language of choice. photo: DLG

About the author

Scott Garvey

Scott Garvey

Machinery editor

Scott Garvey is senior editor for machinery and equipment at Glacier FarmMedia.

explore

Stories from our other publications