In a bid to win over consumers, the Saskatchewan Cattlemen’s Association (SCA) has created 3-D videos showing how cattle are raised and cared for on Garret Hill’s Saskatchewan ranch. By putting on a headset and virtual reality glasses, people can stand in the middle of Hill’s cow-herd while he explains beef production practices.
Grainews Field Editor Lisa Guenther spoke to Scott Sakatch, communications specialist with SCA, about how show-goers at Canadian Western Agribition had the opportunity to meet Hill’s cattle without having to leave the city.
Both federal and provincial governments provided matching funds for the project, through Growing Forward 2’s Ag Awareness Initiative.
