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Finishers

One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)
Finishers, Livestock

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

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A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more
(Photo courtesy Canada Beef Inc.)
Finishers, Livestock, Markets

Klassen: Feeder market in summer mode

Set-aside program not having much effect yet on prices

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Compared to last week, western Canadian feeder cattle prices were relatively unchanged. Volumes are quite thin at this time of year, which makes the market hard to define. Steady demand surfaced on quality groups of yearlings and calves, while late stragglers and heavier-flesh feeders were severely discounted. Pasture conditions are favourable across the Prairies and […] Read more
(Photo courtesy Canada Beef Inc.)
Finishers, Livestock, Markets

Klassen: Feeder cattle market searching for direction

Feedlots expecting barley prices to drop

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Western Canadian feeder cattle prices continue to trade in a sideways pattern. Compared to last week, prices were quoted $2-$3 on either side of unchanged. Most auction barns were on holidays last week and arenas that did hold sales experienced limited volumes. Therefore, the market was hard to define. U.S. feeder cattle markets were steady […] Read more
(Photo courtesy Canada Beef Inc.)
Finishers, Livestock, Markets

Klassen: Weaker fed cattle prices weigh on feeder market

Rain-soaked pens sidelined some Alberta feedlots

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Compared to last week, western Canadian feeder cattle markets were relatively unchanged but a softer tone was noted in the non-major feeding regions. Most auction barns are in summer mode and the quality of feeders coming on the market is quite variable. However, at major centers in Alberta, healthy strings of yearlings were well bid […] Read more
(Photo courtesy Canada Beef Inc.)
Finishers, Livestock, Markets

Klassen: Canadian feeder market divorces from U.S. values

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Compared to last week, western Canadian feeder cattle prices were relatively unchanged. Lower volumes were on offer across the Prairies and the quality was quite variable at smaller sales. Many auction barns are in summer mode; however, there were decent volumes in the major feeding regions of Alberta. Strong feedlot demand was evident on quality […] Read more
(Photo courtesy Canada Beef Inc.)
Finishers, Livestock, Markets

Klassen: Feeder market recovery continues

Strength in fed cattle prices the main driver

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Compared to last week, western Canadian yearling prices were $6-$8 higher on average while calves were unchanged to $4 higher. Strength in fed cattle prices was the main factor driving the feeder cattle market this week. Alberta direct fed cattle sales were reported on a live basis from $150 to $153 f.o.b. the feedlot, up […] Read more
(Photo courtesy Canada Beef Inc.)
Finishers, Livestock, Markets

Klassen: Feeder cattle markets reflect mixed tone

U.S. corn offered into southern Alberta

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Compared to the previous week, western Canadian yearling prices were $2-$4 higher on average while calves traded unchanged to as much as $8 lower. Larger feedlot operations were actively bidding for 800-plus-lb. feeders across the Prairies due to the limited supply. Lower volumes were available this past week which was supportive for the market. Southern […] Read more

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AGCanadaTV: In case you missed it; your national ag news recap for Sept. 5, 2025

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