After an extensive search, Seeds Canada has announced Dan Wright as its new chief executive officer. Wright will join the organization on Jan. 19, 2026.
“Dan is a high-integrity, visionary executive with more than 30 years of leadership experience across the Canadian seed sector and the broader North American agriculture industry,” said Brent Collins, President of Seeds Canada in a LinkedIn post announcing the move.
Wright most recently worked at Syngenta as head of the company’s North American Enogen and Canada Seed divisions. He previously held senior roles at Monsanto and Bayer, and brings extensive association experience, having served seven years on the Canadian Seed Trade Association Board, including as president (2017–2018).
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Experience spanning both multinationals and family-owned seed businesses makes Wright uniquely positioned to unite stakeholders and advance the priorities of Canada’s seed industry, said Collins.
“It is an honor to join Seeds Canada as CEO,” said Wright in the post, adding “having witnessed the incredible value of industry associations throughout my life, I am excited by the opportunity Seeds Canada and its members and clients have to continue to deliver value through innovation to Canadian farmers, ensuring they remain competitive globally.”
To help ensure a smooth transition, Wright will have the opportunity to spend some time with outgoing CEO Barry Senft before his departure at the end of January 2026.
Seeds Canada represents seed growers, analysts, breeders, distributors, processors, retailers, service providers and all stakeholders along the seed value chain in Canada. Its mandate is to support the growth of the seed sector in Canada and worldwide, focusing on plant breeding innovation, seed regulatory modernization, international trade, value creation and plant breeders’ rights.
