Lyle Wiens, who coaches farm families and advises on grain marketing, sees parallels between marketing and farm transition planning — two decision-making areas in which farmers can feel overwhelmed.
Seven ways to streamline your farm transition
Farm Family Coach: It’s not hard to find parallels between this process and your day-to-day business
Mastering communication is a work in perpetual progress
Farm Family Coach: The farming environment can be rich with opportunity for skill development
While it can get lost in the day-to-day, communication between farm family members can come with high stakes. Errors in family relations could be just as costly as running a sprayer boom into a power pole.