In mid-November, I was invited to speak at Agri-Trend’s Farm Forum at Saskatoon attended by nearly 800 of the most forward-thinking, cutting- edge farmers in Western Canada. My task? To review pulse production in Canada and the world and what effect this has on marketing and next year’s cropping plans. Much of the material discussed […] Read more
Q&A: Unloading Ugly Lentils And More
A Marketing Plan For Ugly And Uglier Lentils
MARKET INTELLIGENCE Success hinges not on just a plan or strategy, but our ability to execute that plan. For example, if you need a single point to win a football game you have a few options: kick a field goal (if you’re close enough), attempt to score with the ball in the end zone, or […] Read more
Traceability And Purity Key To U. K. Pulse Market
Kia versus Cadillac. Timex versus Omega. Sheraton versus Super 8. With no offence intended to those who own KIAs, Timex watches and like the Super 8, there is a notable difference in quality and corresponding price to the items above. With all things there are markets for the best quality, the lowest quality and everywhere […] Read more
Make The Best Of A Bad Lentil Crop
It’s apparent that Mother Nature woke up on the wrong side of the bed this growing season. She gave us one of the most challenging weather seasons in recent years, from drought to flooding, hail, wind storms and frost. September showed little mercy to later seeded crops. All crops will suffer some kind of damage […] Read more
Seeded Acres Vs. Total Production: Where Are We At? – for Jul. 23, 2010
Imagine someone seeing the moon for the first time. Depending on location, time and circumstance you may conclude the moon is not round but simply a sliver of a crescent shape. My point is that depending on perspective and information received, appearances can be deceiving. The perception of the seeded acreage situation in Western Canada […] Read more
From The Prairies To Pakistan: Container Logistics
As proud Canadians, we love to call attention to our two beautiful, yet distinctly different coast lines, the majesty of the Canadian Rockies and the incredible sunsets and skies of our Prairies. Yes, Canada is geographically pleasing to the eye. If your business is transport and logistics, however, Canada is one ugly country, especially when […] Read more
Get To Know Your Markets
In Saskatchewan we love our Pil. Maybe it’s the taste, maybe it’s the bright-green label, maybe it’s because it’s local and fills us with a bit of regional pride. Whatever the reason this is Pil country. Other parts of Canada have their own preferences beer-wise, but if you asked an out-of-province beer drinker to tell […] Read more
The Prices Are Falling! The Prices Are Falling!
Chicken Little is wandering through the forest when suddenly and quite dramatically an acorn falls on her head. Her immediate reaction is that “the sky is falling.” She then runs frantically through the forest announcing to everyone she sees that there is undeniable empirical evidence that the sky is falling. Based on an assumption that […] Read more
Basis: A Smile From The Market
A man walks into a crowded pub and catches the eye of a stunning brunette. She flashes a quick smile and looks away. He has noticed a signal. Now he must interpret that signal. Is she simply a friendly person who smiles at every guy? Was this a flirtatious invitation to a conversation? Or was […] Read more
Cyber-Savvy Farmer
