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Tractors

Agco’s new FarmerCore program aims to help dealers identify how best to enhance and expand their services across their sales territories.
Equipment, Machinery

Agco introduces FarmerCore dealer program

A retail-level development initiative aims to improve the company's overall service to farmers

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When it comes time to buy equipment, the quality of the local dealer, or lack of one, has typically played a big part in many producers’ decisions. A good local dealer is a big advantage for farmers and helps drive sales. It’s a factor of which major brands are well aware. Since its inception in […] Read more
Equipment

How Kubota blocked the greys

A brief U.S. history lesson

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While the majors such as CNH, Deere and Agco have long warned that farmers shop in the grey market entirely at their own risk, Kubota went so far as to get a government-enforced ban on such imports into the U.S. market. In February 1996, Kubota filed a complaint with the U.S. International Trade Commission, in […] Read more
Farm equipment built for sale into markets outside of North America will not likely conform to engineering standards here. Importing these machines may cost producers much more than they expected over the long term.
Equipment, Machinery

Shop in ‘grey market’ at your own risk

Importing machines built for sale outside North America not advisable, Farmers’ Advocate says

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Several years ago, my neighbour sold his farm to a Dutch farmer who wanted to move his operation to Canada. That immigrating farmer brought much of his European equipment with him when he arrived. It was a kind of novelty to see an unfamiliar tractor design working in a Canadian field. However, despite the fact […] Read more
john deere tractor in field
Equipment, Machinery

Heading for a fully autonomous fleet by 2030

John Deere intends to offer a full suite of autonomous equipment in five years

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As John Deere unveiled its 2025 model year product line in late February, it brought the company one year closer to a significant date: 2030. That’s when the brand has promised to be able to offer a complete fleet of autonomous equipment, able to handle a full farming season from seeding to harvest with self-driving […] Read more
The process of farmer consultation on new equipment starts long before any metal is welded together.
Equipment, Machinery

Understanding farmers’ equipment needs

As the pace picks up on advancements in technology, consulting customers for their feedback becomes more important

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A few years ago, I was invited to attend an R&D facility to test-drive a prototype version of an MFWD tractor with a CVT transmission — then I was asked to give my impressions of what I liked or didn’t like. It was interesting to participate in the early evaluation of a new tractor. Prototype […] Read more
New Holland’s 2025 T9 SmartTrax with PLM Intelligence tractors get faster road speeds and more horsepower.
Equipment, Machinery

Upgrades en route for New Holland’s T9 SmartTrax

The new units include a new track module while providing for more horsepower and faster ground speeds

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Despite its corporate cousin Case IH offering rubber tracks on its Quadtrac four-wheel drive tractors for decades, New Holland initially went its own way with tracks on its four-wheel drive T9s. NH had started off with bell-shaped tracks sourced from another manufacturer, API, on its largest models. Then, for its 2012 model year, it introduced […] Read more
Case IH Magnums will get more horsepower for model year 2025, along with two complete digital technology packages direct from the factory.
Equipment, Machinery

Case IH updates its Magnum tractor line

Expect more horsepower and digital technology for the 2025 model year

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At the Commodity Classic farm show in Houston in February, Case IH unveiled its new 2025 model year Magnum tractor line. And in keeping with the industry trend of horsepower creep-up, these tractors, too, see a few more ponies stabled under their hoods. “The 380 and the 400 both get five additional horsepower,” says Morgan […] Read more
VIDEO: New Holland, Raven sync up for grain transfers in the field
Equipment, Machinery

VIDEO: New Holland, Raven sync up for grain transfers in the field

Raven Cart Automation aims to make grain transfers in the field more efficient

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New Holland and Raven Industries want to make technology your harvest buddy in 2024. The Raven Cart Automation system is designed to reduce mishaps, such as spilled grain, between combine and grain cart operators during harvest. The system works on a radio frequency transmission between machines and allows the combine operator to call as many […] Read more
VIDEO: Precision upgrades for Deere tractors and sprayers 
Equipment, Machinery

VIDEO: Precision upgrades for Deere tractors and sprayers 

Tech options aimed at injecting new life into older machines

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If you’re not quite ready to pony up for a new John Deere, the brand’s line of precision hardware may be a nice fit to access some of its newer technology features. Deere’s precision upgrade line offers some of the latest receivers, displays, and modems at an affordable price to get more out of your […] Read more

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