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In mid January, John Deere did something neither it nor any other farm equipment manufacturer had ever done before (at least as far as anyone can remember). It took one of its combines, an S770, to the Consumer Electronics Show in Las Vegas. This is the place all the tech companies go to show off[...]

We’ve all heard the old expression “you get what you pay for”. And I would be the last one to argue that isn’t true. More than once I’ve tossed out a cheap pair of shop gloves that tore or started coming apart on the first day of use. I’ve actually thrown out cheap wrenches too,[...]

This past week I was having lunch with a group of machinery product reps. We were talking about new machinery introductions when one asked me if I’d ever been to a European farm machinery show. The answer was, I’ve been to farm machinery shows on three different continents at one time or another. We started[...]

It’s become a ritual for me, heading over to Hanover Germany every second November to spend a week at Agritechnica, the world’s premiere farm machinery show. During my time as machinery editor I’ve attended many farm shows in countries on three different continents, but none of them can really be compared to Agritechnica. I suppose[...]