Deere and Co. expects a pre-tax impact for 2025 of just over $500 million on its bottom line, if the levels of U.S. tariffs in place as of mid-May remain over the coming fiscal year.
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Ag equipment brands ink deals with Starlink for machine connectivity
Starlink has become the global go-to provider for connectivity, particularly in rural areas where cellular service is dodgy at best, but there are now concerns about whether it can be trusted in the long term.
John Deere partners in women's clothing line
At the beginning of April, John Deere announced it was teaming up with Dovetail Workwear to develop a line of dedicated work clothing designed specifically for women.
John Deere unveils combine and sprayer updates for 2026
John Deere pulled the wraps off a number of upgrades to its combine and sprayer lineups during the Commodity Classic farm show in March in Denver.
Deere announces independent repair tech pilot program
Deere bills its new “self-repair solutions” for owners and independent repair shops as “another significant step forward in supporting customers’ ability to maintain and repair their machines.”
A first look at John Deere’s electric tractors
John Deere brought its prototype electric tractor lineup to a vineyard in California in February, providing media an opportunity to see and operate the three prototype machines and find out more about Deere’s entire electrification project.
John Deere product updates from the Commodity Classic farm show
At the Commodity Classic farm show in Denver, Colorado, in early March, John Deere had several new machinery updates to announce. Here, Bergen Nelson, John Deere go-to-market-manager for harvest equipment, talks about new automation features and header design improvements for Deere combines, Christopher Murray, technology marketing for John Deere, talks about the new Rate Controller[...]
Deere C Series air carts in full production for 2025
Editor’s note: This instalment is another in the series that highlights the different seeding technology offered by manufacturers who had their equipment on display at the Ag in Motion farm show this past July. Glacier FarmMedia — Back in late February, John Deere introduced its new line of C Series air carts at the Commodity[...]
John Deere introduces new HSD high-speed discs
John Deere has added another new implement line to its revamped offering of tillage tools, which it began introducing last year. The all-new HSD line of high-speed discs will replace the existing 2680H series models. Improved residue flow, which reduces plugging, and improved frame strengths for more durability are the highlights of the new design.[...]
Ag brands show more autonomy, EV innovation at CES
A decade or two ago no one likely would have imagined the Consumer Electronics Show in Las Vegas would become the chosen venue for farm equipment brands to debut their machines. But in the last couple of years, major brands have started to use it to reveal their newest technologies. This year Kubota was back[...]
Cyber-Savvy Farmer
