Agco and Tractors and Farm Equipment (TAFE) from India announced July 1 that they had settled their legal dispute, which began in 2024 over local ownership of the Massey Ferguson brand name and other concerns.
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Trump tariffs mean fewer machinery purchases, higher costs for Canadian farmers
Yo-yoing U.S. tariff rates will end up costing farmers more for new machinery and parts — and not just farmers in the U.S. either.
Massey Ferguson 9S tractors begin arriving in Canada this spring
Introduction of the newest updated 9S models completes the move from the various model number designations tractors have held, into the more simply-designated S Series lines.
Agco-Deere patent dispute ends
In January a U.S. federal appeals court dismissed an appeal by John Deere of a patent infringement case against Agco. In July 2022 a Delaware jury concluded Precision Planting’s SpeedTube-vSet2 product, a high-speed planting system, did not infringe on Deere’s intellectual property. Precision Planting is an Agco brand. Agco said in a statement it’s “pleased[...]
Fendt ErgoSteer brings joystick steering control to tractors
A few years ago, Agco’s Fendt brand replaced the steering wheel on its Ideal combines with a joystick control. In 2024 it introduced a retrofit kit that can bring joystick steering control to Fendt tractors, too. That system just won Agco an AE50 award for its design. “It’s 100 per cent retrofittable,” says Daniel Smith,[...]
White’s earliest four-wheel drive tractors
As farms started to grow significantly in size through the late 1960s, equipment brands began to see a need to add new tractor models to the top end of their horsepower range. For some, that involved a few instances of so-called “badge engineering” — that is, short-term contracting with a competitor to build one of[...]
Momentum planters offer features to reduce compaction, improve efficiency
In December the list of AE50 Award winners for 2025 was announced, and Agco won a few of them for its equipment. One of those machines garnering a prize was its relatively new Momentum planter. Every year the ASABE (the American Association of Agricultural and Biological Engineers) picks about 50 new products and machines that[...]
White is a favourite colour of one Manitoba farmer
Among vintage and classic tractor enthusiasts are many with large collections dedicated to a single brand. While John Deere and International Harvester undoubtedly have the largest followings, those with a passion for the now-extinct White Farm Equipment brand seem to be few and far between. But that’s exactly the focus of Manitoba farmer Craig Rubeniuk’s[...]
Fendt debuts its 600 Series
At Agritechnica in Germany last November, Agco unveiled its newest line of Fendt tractors, the 600 Series. For North America, though, the 600 Series was officially introduced in late August this year and had its first Canadian public appearance at Canada’s Outdoor Farm Show at Woodstock, Ont. in mid-September. With Agco’s tractor brand offerings long[...]
How Agco is striving for tech dominance
Speaking to a group of ag and investment journalists in late June, Agco CEO Eric Hansotia said his aim is to take Agco to a dominant market position in precision farming offerings. In a meeting of senior management several months ago, the decision to pursue that goal was made, he says. Now the company is[...]
Cyber-Savvy Farmer
