Capabilities to handle new digital features will be built into Deere equipment as a standard
practice. Owners can activate these digital features on a subscription basis.

How you buy machinery is about to change

Subscription service and pay-as-you-go features a growing trend

The days of walking into a dealership, putting down your cash and getting a machine with all of the options you want in one transaction are coming to a close. Brands are now starting to look more intensely at the subscription model for advanced digital features as opposed to the old-fashioned, all included, one-time purchase. […] Read more