Greenvalley Equipment and Enns Brothers announced they intend to merge their John Deere dealership operations in Manitoba.
In a release Jan. 19, the two companies described their plan as a way to consolidate their businesses and operate as a single, larger dealership network meant to combine the two companies’ capabilities.
“By combining resources, expertise, and technology, we’ll be able to serve farmers with an even broader range of solutions and faster access to the parts and service they depend on,” said Curwin Friesen, president of Greenvalley Equipment.
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WHY IT MATTERS: The companies say the merger aims to give Manitoba farmers faster, more reliable access to parts, service, and technology through a larger dealership network.
Enns Brothers, which started at Sanford in 1953 and has sold Deere equipment since 1956, today operates nine locations at Oak Bluff, Brandon, Steinbach, Portage la Prairie, Arborg, Shoal Lake, Melita, Neepawa and Morris.
Greenvalley, which began at Morden in 1989, has since acquired Deere dealerships at Altona, Killarney and Treherne. It operates under the Agri Western Dealer Group, which works with other Deere dealer chains on the Prairies.
Both dealerships share similar priorities, said Ray Bouchard, chief executive officer of Enns Brothers.
“Together, we’ll have the scale and financial strength to continue investing in innovation and meeting the evolving needs of our industry for years to come.”
According to the companies, the merger would bring their equipment lines, parts inventories and service teams under one umbrella. Local ownership and existing staff are expected to be maintained after the transition.
The companies aim to complete their merger in April.
